About Luma AI Lumas mission is to build multimodal AI to expand human imagination and capabilities We believe that multimodality is critical for intelligence To go beyond language models and build more aware capable and useful systems the next step function change will come from vision So we are working on training and scaling up multimodal foundation models for systems that can see and understand show and explain and eventually interact with our world to effect change Where You Come In This is a rare foundational opportunity to join Luma as a Product Marketing Manager Industry acting as the gotomarket pioneer of the next creative frontier You will leverage your deep industry expertise to write the GTM playbook in realtime serving as the catalyst that transforms Lumas frontier multimodal AI models into indispensable tools for the worlds leading creators brands and studios If you are a relentless executor and strategic storyteller excited by the challenge of inventing the future of creative AI this is your place What Youll Do Define and execute the foundational GTM playbook to launch and scale Lumas enterprise and studio partnerships globally Craft the compelling narratives and positioning that launch global movements turning quotfuzzyquot research concepts into magical marketdefining stories Establish Lumas first strategic brand agency and studio partnerships to drive adoption and pioneer new creative use cases Collaborate closely with Product Design and Research teams to translate user insights and industry feedback into product requirements Own endtoend product launches measuring success by tangible market penetration and the qualitative impact of our creative tools Build scalable marketing systems and collateral from scratch navigating ambiguity with high agency and tenacious speed Who You Are 5 years of professional product marketing or GTM experience ideally within highgrowth startups creative software or toptier agency environments A proven quotbuilderquot with a history of creating GTM strategies from scratch 0to1 and driving tangible highimpact results in resourceconstrained settings Impeccable taste and an obsession with craft detail and the qualitative feel of creative tools Exceptional communication skills with a demonstrated ability to craft highly opinionated compelling narratives that define new market categories High agency and the ability to operate with extreme autonomy in a fastpaced ambiguous environment A genuine passion for the creative potential of AI and Lumas mission to expand human imagination What Sets You Apart Bonus Points Experience working at highgrowth generative AI startups eg Runway Pika Midjourney or foundational creative software companies eg Adobe Figma Canva Deep established networks within specific creative industry verticals eg VFX Hollywood Advertising Gaming Architecture A public portfolio personal projects or nontraditional background eg creative director artist or designer who transitioned to product marketing demonstrating a deep passion for visual craft
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