About Luma Lumas mission is to build multimodal AI to expand human imagination and capabilities We believe that multimodality is critical for intelligence To go beyond language models and build more aware capable and useful systems the next step function change will come from vision So we are working on training and scaling up multimodal foundation models for systems that can see and understand show and explain and eventually interact with our world to effect change Where You Come In This is a rare foundational opportunity to define the visual identity and social narrative of the next creative frontier As our Social Media Editor you will work directly with Brett Wietecha and our worldclass research and product teams to translate Lumas cuttingedge multimodal AI models into magical culturedefining social content You will be the catalyst that transforms our technological breakthroughs into a global creative movement capturing the imagination of millions of creators worldwide What Youll Do This is not a maintenance role but a 0to1 opportunity to build Lumas social engine from scratch Own the endtoend editing concepting and execution of highcraft shortform video content across Lumas primary social channels X TikTok Instagram YouTube Produce a high volume of content minimum 5 videos per week focused on fastturnaround trenddriven concepts that capture eyeballs Translate complex research breakthroughs and model capabilities into highly engaging visually stunning and easily digestible social media assets Collaborate closely with our Senior Social Media Strategist to turn vision and strategy into compelling visual assets Build and nurture a highly engaged global community of creators developers and AI enthusiasts from the ground up Monitor social trends community feedback and creative movements to keep Luma at the absolute center of the cultural conversation around AI Who You Are A proven quotbuilderquot with a stunning public portfolio that demonstrates impeccable aesthetic taste a track record of creating viral content and an obsession with detail Handson expertise in video editing and motion design with mastery of tools like Premiere Pro After Effects and CapCut A deep native understanding of shortform video platforms TikTok Reels Shorts and what drives engagement High agency and the ability to thrive in ambiguity taking complete ownership of projects endtoend in a fastpaced resourceconstrained environment A genuine passion for the creative potential of AI and a deep alignment with Lumas mission to expand human imagination What Sets You Apart Bonus Points Experience working natively with generative AI video image or audio tools eg Dream Machine Midjourney Runway An established personal social media presence or a history of building highly engaged organic communities from scratch Experience at a productled startup eg Figma Notion Linear or a toptier creative software company A nontraditional background eg an artist filmmaker or designer who loves to build and experiment with new mediums
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