About the OpportunityOur client is a fastgrowing global FinTech platform serving enterprise customers across multiple international markets Following strong productmarket fit and continued global expansion they are looking to appoint a Global Head of Marketing to lead the next phase of commercial growthThis is a highimpact leadership role responsible for defining and executing the companys global marketing strategy while building and scaling a highperforming marketing organisation The successful candidate will work closely with executive leadership Sales Product and Revenue Operations to drive qualified pipeline accelerate revenue growth and strengthen the companys market positioningThe organisation is investing heavily in AIenabled gotomarket capabilities and is looking for a leader who can combine strategic thinking with handson execution across modern growth channelsKey Responsibilities Develop and execute the companys global marketing and demand generation strategy aligned with commercial objectives Build lead and mentor a highperforming marketing team across growth marketing digital marketing content and demand generation Drive measurable pipeline growth through integrated inbound and outbound marketing initiatives across multiple international markets Lead conversion rate optimisation initiatives across websites landing pages and digital customer journeys to maximise qualified lead generation Own SEO strategy while driving nextgeneration AI Search Answer Engine Optimisation AEO Generative Engine Optimisation GEO and LLM visibility initiatives Design and optimise multichannel outbound campaigns including email LinkedIn ABM partner marketing and outbound calling programmes Partner closely with Sales Product Revenue Operations and Customer Success to optimise pipeline generation conversion rates and customer acquisition Champion a culture of experimentation through datadriven growth initiatives rapid testing and continuous optimisation Leverage AIpowered marketing tools workflow automation and analytics to improve productivity and campaign performance Establish marketing KPIs dashboards and reporting frameworks focused on qualified pipeline revenue contribution and commercial outcomesRequirements 7 15 years of progressive experience in Growth Marketing Demand Generation or B2B Marketing Leadership within FinTech SaaS or enterprise technology Track record of managing a X XX Million Dollar Marketing budget with attributable ROI Proven experience building and scaling highperforming marketing teams Strong track record of delivering measurable pipeline growth and revenue impact Deep expertise across demand generation SEO AI SearchAEOGEO conversion optimisation marketing automation and accountbased marketing Handson experience leveraging AI tools and LLMenabled workflows to improve marketing effectiveness and operational efficiency Strong analytical mindset with experience using CRM platforms marketing automation tools and data to drive commercial decisions Excellent communication and stakeholder management skills with the ability to influence senior executives and crossfunctional teams Entrepreneurial mindset with the ability to operate strategically while remaining handson in executionPreferred Experience Enterprise B2B SaaS or FinTech background Experience marketing API platforms enterprise software or complex technology solutions Familiarity with modern AIenabled marketing LLM optimisation and emerging search technologies Experience working across international markets and partner ecosystemsOnly shortlisted candidates will be contactedEA Licence No 25S3232EA Personnel Reg No R1874604EA Personnel Name Kenneth Ho
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