Creative Manager Creative DirectorRole OverviewThe Creative Manager Creative Director is responsible for leading the creative direction and brand storytelling across all corporate communication channels This role oversees the planning production and delivery of engaging visual content that strengthens the companys brand presence and effectively communicates its vision culture and business initiativesThe successful candidate will manage endtoend content creation including conceptualising campaigns planning content calendars directing photo and video shoots editing multimedia content and publishing content across social media platforms This role works closely with senior management and various internal stakeholders to ensure all creative assets are aligned with the companys branding and communication objectivesKey ResponsibilitiesCreative Strategy amp Brand Management Develop and execute the overall creative strategy to strengthen the companys corporate brand and image Plan and manage monthly content calendars for corporate communications and social media Ensure brand consistency across all visual and digital content Generate creative concepts and storytelling ideas that showcase the companys business people culture and achievementsContent Creation amp Production Plan coordinate and execute photo and video shoots for corporate events interviews office activities employee highlights and business updates Capture highquality photos and videos using professional cameras or mobile devices Direct onsite shoots including lighting framing and scene composition Produce engaging shortform and longform video content for various platforms Edit videos by adding captions transitions music graphics and animations where appropriate Edit and enhance photographs for corporate useSocial Media Management Prepare and publish creative content across the companys social media platforms Monitor content performance and recommend improvements to increase engagement Stay updated with the latest content trends video formats and social media best practicesCreative Project Management Plan production schedules and ensure timely delivery of creative projects Coordinate with internal departments and management to gather content requirements Manage creative assets ensuring proper organisation and version control Source suitable locations props and equipment when required for productionsContinuous Improvement Keep up to date with creative trends photography techniques videography styles and content creation tools Recommend new creative ideas and production techniques to improve the companys brand presence Continuously improve creative workflows and production efficiencyRequirements amp Qualifications Diploma or Bachelors Degree in Mass Communication Multimedia Film Production Creative Media Graphic Design Communications or a related field Minimum 35 years of experience in creative content production videography photography or multimedia design Proven experience managing endtoend content creation projects Strong portfolio showcasing photography videography video editing and creative work Experience managing corporate or brand social media content is an advantage Able to work independently while managing multiple projects and deadlines Excellent communication and organisational skillsPreferred SkillsCreative Production Strong photography and videography skills Experience planning and directing corporate photo and video shoots Ability to create engaging visual stories for different audiences Strong sense of composition lighting and visual aestheticsVideo amp Design Software Proficiency in video editing software such as Adobe Premiere Pro Final Cut Pro CapCut or equivalent Basic to intermediate knowledge of Adobe Photoshop for image editing and simple graphic creation Familiarity with Adobe Illustrator Canva or Lightroom is an advantageSocial Media Experience publishing content on LinkedIn Facebook Instagram YouTube TikTok or other social media platforms Understanding of social media content formats and audience engagement Ability to adapt content for different platformsPersonal Attributes Creative proactive and highly organised Strong attention to detail and commitment to producing highquality work Excellent storytelling and visual communication skills Positive attitude with the ability to work collaboratively across departments Comfortable working in a fastpaced environment and covering corporate events when requiredSuggested KPIs for Creative Manager Creative DirectorContent Planning Monthly content calendar planned and approved before the start of each month Target 100 Weightage 10Content Production Deliver planned videos photos and creative assets according to the approved content calendar Target 95 completed on schedule Weightage 20Video Production Produce highquality corporate videos events interviews campaigns announcements etc Target 48 videos per month Weightage 15Photography Coverage Complete photography coverage for corporate events
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