Marketing Manager, Specimen Management

Becton Dickinson — Franklin Lakes, NJ 07417, USA

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We are the people who give possibilities purposeBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

Job DescriptionAbout the role:The position reports directly to the US Associate Director of Marketing. The product manager for U.S. marketing of Specimen Management SM will be responsible for all business functions related to the assigned SM portfolio in the United States including but not limited to: revenue growth, profitability, new product development, clinical affairs, regulatory compliance, sales support, pricing strategy, inventory management, contracts, forecasting, financial planning, customer service, and sales force effectiveness.  Key Responsibilities: Provide leadership for SM assigned portfolio in the U.S. by working closely with internal teams such as manufacturing, quality assurance, research and development, technical service, clinical affairs, regulatory, finance, supply chain, sales operations, and other key stakeholders.  Finds opportunities to increase revenues through strategic initiatives focused on both existing products and new product introductions.  Manage the entire lifecycle of assigned products including defining target markets, establishing price points, developing promotional programs, managing inventory levels, implementing new product launches, and overseeing product obsolescence.  Lead efforts to educate customers regarding the value proposition of BD SM assigned products.  Oversee implementation of commercial activities at the local level, including customer training, marketing campaigns, and sales meetings.  Work closely with field-based




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