GM SEA Consumer Goods Mandarin RequiredLocation Singapore Coverage Southeast Asia Industry Consumer Electronics Consumer Goods ECommerceCompany Overview Our client is a highgrowth global consumer technology company recognized as the 1 player globally in its category The company has a rapidly expanding presence across North America Europe and Asia Initially a successful consumer product business it has evolved into a broader consumer technology ecosystem spanning hardware software mobile applications and dataenabled products and services The company operates a connected portfolio of smart consumer devices digital experiences and datadriven solutions fostering deep consumer relationships beyond traditional consumer goods Growth has been driven by product innovation consumercentric design technology brand building and sophisticated ecommerce execution Southeast Asia has been identified as a major strategic growth market The company is appointing a General Manager Southeast Asia reporting directly to the Founder amp CEO to accelerate regional market share and build the next chapter of its business in SEARole Overview The General Manager Southeast Asia will be the most senior business leader in the region with full ownership of the SEA PampL and endtoend accountability for growth profitability market share and organisational development This is a genuine General Management mandate not limited to selling physical products but also commercializing an integrated ecosystem of hardware software apps and data The GM will determine strategic priorities across countries consumer segments categories products and channels and localize the companys global ecosystem for the SEA market The mandate is to translate global category leadership into regional market leadership leveraging significant headroom for growth in SEAKey Responsibilities Take full ownership of the Southeast Asia PampL including revenue profitability investment allocation and overall business performance Develop and execute a multiyear SEA growth strategy to materially increase regional market share Translate global category leadership into a stronger and more defensible position in Southeast Asia Determine country category consumer and channel priorities across the region Build regional strategy around the companys expanding hardware software mobile application and data ecosystem Identify opportunities to deepen consumer engagement and lifetime value through integration of physical products and digital experiences Define appropriate gotomarket models by market including D2C marketplaces distributors modern trade specialty retail and other offline channels Drive growth across major ecommerce ecosystems and marketplaces while developing omnichannel capabilities Own senior commercial relationships with major marketplaces retailers distributors and strategic partners in SEA Lead regional brand consumer and category strategy ensuring global brand equity translates into locally relevant propositions Identify opportunities for new product launches category expansion and localization based on consumer insights market data and competitive dynamics Leverage consumer and commercial data to improve customer acquisition engagement retention crossselling and lifetime value Partner closely with global product technology marketing supply chain finance and operations teams to ensure SEA priorities are reflected in the global strategy Build and lead a highperforming Southeast Asia organization to support the next phase of regional growth Serve as the voice of Southeast Asia to the Founder amp CEO and global leadership team influencing product investment and market prioritiesIdeal Candidate Profile Commercially exceptional consumer leader with structured training from a worldclass organization and entrepreneurial instincts to build and scale a highgrowth business Approximately 812 years of experience in consumer goods FMCG consumer electronics consumer technology ecommerce or adjacent consumerfacing industries Candidates with foundational commercial and leadership experience in leading FMCG organizations eg PampG Unilever or bluechip consumer companies are highly relevant especially those who have progressed to Country GM Business Unit Head Commercial Director ECommerce Director or equivalent roles Leaders from consumer electronics and technology companies with experience at the intersection of product brand retail ecommerce and digital ecosystems are also suitable Senior leaders from major ecommerce platforms and marketplaces with strong exposure to consumer brands category management commercial strategy and regional growth will be considered Demonstrable experience owning a country regional or businessunit PampL or equivalent endtoend commercial accountability Proven track record of gaining market share building categories entering new markets or scaling a consumer business Strong understanding of the Southeast Asian consumer landscape ideally with multimarket experience
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