Senior Manager, B2B Growth Marketing - EMEA

Live Nation — Block 2D, Altron Campus, 20 Woodlands Dr, Woodmead, Johannesburg, 2191, South Africa

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Job Summary:Location: London, UK HybridDivision: TicketmasterLine Manager: VP, Global B2B MarketingContract Terms: Permanent, Full-TimeTHE TEAMTicketmaster's Global B2B Marketing team serves as the voice of the client within our organization. Our mission is to drive growth by developing strategies, tools, and content that expand the prospect pipeline, generate qualified leads, and deepen client engagement—across EMEA and globally. As a close partner to our sales and regional teams, we bring the Ticketmaster story to life across B2B channels, sharpen our brand positioning in the market, and reinforce our reputation as the industry's leading ticketing provider.THE JOBAs the Senior Manager of B2B Growth Marketing - EMEA, you will help build and scale Ticketmaster's demand generation engine across EMEA — a region spanning 22 markets with significant growth and retention potential. This is a newly created role, dedicated entirely to driving pipeline growth through a coordinated inbound and outbound strategy.Working alongside regional leadership and business partners, the first priority is pinpointing where the opportunity sits, then going deep with a set of priority markets to capture it — shaping local strategy, building campaigns, and managing budget with those teams.Scaling what works comes next: partnering with local marketers and sales teams so they can run and optimize their own campaigns and turning proven programs into turnkey ones. That is how demand generation grows from a few strong markets into a region-wide capability, and it is the biggest opportunity in the role.WHAT YOU WILL BE DOINGDeliver against EMEA demand generation pipeline targets across inbound and outbound channels.Shape EMEA demand gen strategy with regional leadership and business partners — identifying where to invest fully, where to run lighter automation, and how to sequence markets as the function scales.Partner with priority markets on their local demand gen strategy,




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