About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionThe Customer Acquisition Lead is responsible for driving the growth of new Visa Pay customers through both direct and bank-led acquisition channels. This role focuses on designing and executing scalable acquisition strategies across multiple channels, geographies, customer segments, and partner ecosystems.The position manages frontline acquisition teams and external agencies, ensuring performance against volume, quality, and cost targets. It also plays a key role in establishing and optimizing acquisition playbooks with banking partners, including branches and relationship managers.Close collaboration with marketing and activation teams is essential to align lead generation, onboarding, and post-acquisition engagement. The role also provides market insights to enhance product positioning, messaging, and channel effectiveness.Essential Functions:Develop and execute customer acquisition plans by channel, geography, segment, and partnerManage direct acquisition teams and/or agencies to achieve volume, quality, and CAC targetsDesign and implement bank-led acquisition playbooks with issuer partners, branches, and relationship managersEnsure high onboarding quality, including enrollment completion, KYC compliance, and qualified customer handoffTrack and optimize key metrics such as CAC, conversion rates, channel productivity, and funnel leakageReallocate resources and adjust strategie
