About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionAn experienced B2B Marketing Manager who develops and executes demand generation and account‑based marketing ABM programs to strengthen Visa’s leadership in Value-Added Services. Being part of the VAS marketing team, working closely with Sales, Product, Field, and Commercial teams, the role delivers integrated, cohesive initiatives in key regions around the world.This role is part of a global organization, success requires a regional mindset and a deep understanding of local business environments. This is an individual contributor position that partners across global teams while driving outcomes and building relationships within the assigned region.Key Responsibilities:B2B Marketing Strategy & Regional Campaign ExecutionDevelop and execute B2B marketing strategies that differentiate the company’s offerings and deliver measurable business outcomes.Operate in a fast-paced, global environment, supporting multiple campaigns across five geographic regions with varying market needs.Adapt global strategy to regional requirements, bringing a resourceful and entrepreneurial approach to campaign execution.Design and optimize campaign frameworks and media strategies to drive awareness, understanding, and demand generation among targeted customer segments.Customer Insights, Competitive Intelligence & Audience TargetingConduct competitive analysis and key customer research to
