Senior Director Interior Design ampamp Trade ampnbsp Company Overview ampnbsp Hooker Furnishings Corporation is currently recruiting a Senior Director Interior Design ampamp Trade Hooker Furnishings in its 102nd year of business is a designer marketer and importer of case goods leather furniture fabricupholstered furniture and outdoor furniture for the residential hospitality and contract markets The company is committed to delivering quality products exceptional customer experiences and innovative solutions to retailers designers and consumers worldwide ampnbsp The Position ampnbsp We are seeking a strategic customerfocused resultsdriven Senior Director Interior Design ampamp Trade to lead the growth and development of our professional design channel This is a commercial channelleadership role not an interior design services or productdesign position This individual will be responsible for creating and executing strategies that strengthen relationships with interior designers and trade professionals while driving revenue growth customer engagement and operational excellence ampnbsp This role serves as the business leader for the Interior Design ampamp Trade channel and works closely with Sales Marketing Customer Service Product Development Operations and Finance teams to ensure exceptional experience for design professionals throughout their journey with Hooker Furnishings ampnbsp This position requires approximately 2540 travel including customer visits industry events trade shows and furniture markets ampnbsp Main duties include ampnbsp Strategic Leadership ampamp Business Growth Develop and execute the enterprise strategy for profitable growth and longterm differentiation of the Interior Design and Trade channel Own the annual channel plan and performance outlook including revenue gross margin account productivity investment requirements risks and corrective actions Segment the account base by potential behavior geography specialization and service needs define differentiated coverage and engagement models for each segment Identify the highestvalue growth opportunities and translate customer market and performance insights into a sequenced action plan that balances nearterm results with scalable capability building Recommend channel policies programs pricing and promotional strategies within established enterprise guardrails Provide the VP of Marketing and executive leadership with concise evidencebased updates on performance barriers decisions required and expected outcomes Customer Acquisition ampamp Account Development Build a disciplined prospecting and acquisition engine targeting design firms independent designers specifiers purchasing organizations and other qualified trade accounts Define a highconversion onboarding journey that moves approved accounts rapidly from registration to first quote first order and repeat purchase Create structured reactivation programs for lapsed and lowengagement accounts using account potential and customer history to prioritize effort Develop keyaccount plans for highpotential firms and establish executive relationships with influential designers principals and purchasing leaders Increase share of wallet order frequency and average account productivity through relevant assortment project support education events and personalized outreach Clarify account ownership coverage rules and handoffs across inside teams field sales and other channel partners to reduce friction and missed opportunities Customer Experience ampamp Relationship Management Champion a customerfirst culture and continuously improve the experience for trade customers Gather and leverage customer feedback to identify opportunities for improvement Partner with Customer Service and Operations teams to enhance communication issue resolution order visibility and overall service quality Develop processes to proactively address customer concerns and strengthen longterm relationships Measure and improve customer satisfaction retention and loyalty CrossFunctional Collaboration Partner with Sales teams to align account planning opportunity management and customer engagement strategies Work closely with Marketing to develop designerfocused programs content digital tools and customer experiences Collaborate with Product Development and Merchandising teams to ensure customer insights help guide product offerings and priorities Support Supply Chain and Operations initiatives that improve delivery performance product availability and overall customer satisfaction Partner with Finance and Analytics teams to evaluate channel performance and identify opportunities for continued growth and efficiency Leadership ampamp Team Development Lead coach and develop team members supporting the Interior Design ampamp Trade channel Establish clear goals expectations and performance standards Foster a collaborative accountable and customerfocused culture Utilize CRM systems and business intelligence tools to monitor customer acti
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