Job TitlenbspSenior Marketing Manager LocationnbspSouth AfricaJob TypenbspFullTime RemoteWorking HoursnbspUS Hours 9am5pm ESTSalarynbspSouth African Rand ZARWe are looking for a highly experienced Senior Marketing Manager to take full ownership of a growing companys marketing strategy brand positioning digital presence and leadgeneration activitiesThis is a senior handson marketing leadership role for someone who can develop the strategy and lead its execution from beginning to end You will be responsible for strengthening the brand improving search visibility generating highquality leads and developing sustainable referral and partnership channelsThis is not a social media coordinator or contentposting position We are looking for a commercially minded marketing professional who understands how SEO paid advertising content social media brand strategy campaigns and website performance work together to generate measurable business resultsYou will have the autonomy to outsource specialist work such as graphic design web development copywriting or motion graphics when required while remaining accountable for the overall strategy quality and resultsKey ResponsibilitiesMarketing Strategy amp LeadershipDevelop and own the companys overall marketing and brand strategyTranslate business objectives into clear marketing priorities campaigns and measurable targetsCreate and execute an integrated marketing plan across digital referral and branddevelopment channelsManage campaigns from initial concept through execution measurement and optimisationAdvise senior leadership on market positioning growth opportunities and marketing prioritiesBuild and develop the marketing function as the company growsIdentify when additional specialist support agencies or contractors are requiredBrand StrategyStrengthen and consistently manage the companys brand across all platformsDevelop clear and compelling messaging for clients families referral partners and other key stakeholdersEnsure all marketing materials reflect a professional credible and consistent brandOversee external designers copywriters and creative specialists where requiredMaintain high standards across all marketing outputSEO Website amp Digital PerformanceDevelop and execute an SEO strategy to improve search visibility rankings and organic trafficConduct keyword competitor and market researchImprove website content structure user experience and conversion performanceMonitor website traffic user behaviour lead sources and conversion dataIdentify opportunities to improve website performance and lead conversionCoordinate website improvements with external developers or specialistsEnsure digital activity is focused on meaningful business outcomes and lead generationPaid Advertising amp Lead GenerationPlan manage and optimise Google Ads and other relevant paid advertising campaignsDevelop campaigns focused on generating highquality relevant leadsMonitor campaign performance budgets conversion rates and cost per leadTest and optimise messaging audiences landing pages and campaign strategiesAnalyse results and make datadriven recommendationsProvide clear reporting on performance challenges opportunities and recommended adjustmentsContent Social Media amp CampaignsDevelop a content and social media strategy aligned with broader commercial objectivesOversee the creation of website content social media content campaigns and marketing materialsEnsure content is relevant accurate engaging and appropriate for a professional healthcare environmentBuild brand awareness engagement and trust across relevant platformsManage marketing and campaign calendars and ensure consistent executionEnsure content supports lead generation and business growth rather than simply focusing on engagement metricsReferral amp Partnership MarketingDevelop strategies to strengthen professional referral relationshipsIdentify opportunities to generate leads through partnerships professional networks and community relationshipsDevelop campaigns and marketing materials that support referral growthTrack referral sources and determine which activities generate the strongest resultsDevelop sustainable relationshipbased leadgeneration channelsRequirementsMustHaveSignificant experience in a senior marketing marketing management or brand strategy roleDemonstrated experience developing and executing an endtoend marketing strategyStrong practical knowledge of SEO Google Ads social media digital campaigns websites and lead generationProven track record of generating measurable leads and improving digital marketing performanceStrong analytical skills with the ability to interpret marketing data and use it to drive decisionsExperience managing external agencies designers developers copywriters or other specialist providersStrong understanding of the US market and US consumer behaviourExcellent written communication skillsStrong strategic thinking organisation and project management skillsAbility to work independently and tak
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