T&T Consultant - Deloitte Digital Demand Generation Specialist Digital - MY

Deloitte — Kuala Lumpur, MY

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Are you ready to unleash your potential? At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve. We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible impact on society’s biggest challenges and creating a better future. We strive to advise clients on how to deliver purpose-led growth and embed more equitable, inclusive as well as sustainable business practices. Hence, we seek talented individuals driven to excel and innovate, working together to achieve our shared goals. We are committed to creating positive work experiences that foster a culture of respect and inclusion, where diverse perspectives are celebrated, and everyone is recognised for their contributions. Ready to unleash your potential with us? Join the winning team now! Work you'll do: This role is for Digital Demand Generation. The role is responsible for leading and executing high-impact digital demand gen programs to drive pipeline growth for the client across APAC. This involves designing, executing, and continuously optimizing a comprehensive portfolio of scaled digital events, including always-on weekly webinars, live hands-on labs, rebroadcast events, social campaigns, paid media initiatives etc. This role acts as a bridge between marketing efforts and sales outcomes by attracting the right audience, maximizing engagement, and generating qualified leads that reliably convert into sales opportunities. Hence, this role requires strong cross-functional collaboration to manage the end-to-end demand gen process, such as campaign planning, audience acquisition, content orchestration, and performance reporting. This includes close collaboration with key stakeholders, such as regional marketing teams, Business Development Representatives BDRs, sales teams, and external agency partners, to ensure alignment towards shared goals. Key Responsibilities: Develop & Plan: A comprehensive portfolio of scaled digital events tailored to the corresponding audiences, including always-on weekly webinars, live hands-on labs, rebroadcast events, social campaigns, paid media initiatives etc. Manage & Execute: End-to-end demand gen process, such as event planning, curating event agendas, securing speakers, audience acquisition, content orchestration, venue logistics, and performance reporting. Collaborate & Coordinate: Collaborate closely with internal teams e.g. regional marketing teams, sales teams, BDRs and external stakeholders e.g. vendors and creative agencies to ensure digital demand gen programmes aligns with GTM priorities and a high-quality, cohesive attendee experience. Track & Report: Own operational workflows including lead capture, routing, tagging, and follow-ups, ensuring data hygiene and system compliance. Subsequently, deliver post-event analytics and insights, including pipeline attribution, ROI tracking, and campaign reporting. Your ro




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