Arcadis is the worlds leading company delivering sustainable design engineering and consultancy solutions for natural and built assetsWe are more than 34000 people in over 30 countries dedicated toimproving quality of life Everyone has an important role to play With the power of many curious minds together we can solve the worlds most complex challenges and deliver more impact together Role description The Social Media Team Lead is responsible for the operational delivery of the global social media strategy The role manages daytoday team operations translates strategic priorities into scalable execution plans and ensures consistent highquality delivery across social channels employee advocacy social listening and platform governance The role drives operational excellence through data insights and continuous improvement to support Arcadis strategic priorities and business objectives Role accountabilities Social Media Strategy Channel Activation Lead the daytoday delivery of the global social media strategy across priority channels ensuring activity is aligned to global content priorities and business objectives Translate global priorities into clear social media activation plans that build reach relevance authority and demand Develop and maintain an insightled social content and activation roadmap using audience channel and performance data to inform planning optimisation and continuous improvement Translate the strategic channel direction set by the Global Digital Marketing Director and Global Social Media Manager into operational plans team priorities and scalable delivery across social channels employee advocacy and platform governance Identify opportunities to improve social media impact through testing new formats platform innovation employee advocacy and stronger integration with paid media and wider channel activity Social Media Operations Employee Advocacy Establish and maintain efficient operational processes for employee advocacy Brand Ambassador Program including board configuration user management stakeholder engagement performance reporting content planning and continuous optimisation Set high standards for social media execution including channel governance content quality stakeholder briefing publishing workflows community engagement and reporting Identify escalate and support the management of potential reputational risks sensitive issues or negative sentiment arising through social media activity working with relevant stakeholders where required Maintain oversight of community engagement trends audience sentiment and channel health providing recommendations to improve engagement protect brand reputation and enhance the audience experience Champion inclusive accessible and brandaligned content across social channels and employee advocacy activity Support the business with clear guidance toolkits and best practice so global social media standards are applied consistently Managing assigned tasks from the global project request tool on time Closely work with the creatives team to request new content to be promoted on social media Team Leadership People Management Lead coach and prioritise the work of the GSSC social media team creating clarity on objectives accountabilities delivery standards and ways of working Foster a culture of collaboration continuous learning and operational excellence within the social media team Support resource planning workload prioritisation and capability development to ensure the team can effectively deliver against business priorities Stakeholder Partnership Integrated Marketing Work with global stakeholders to ensure social media plans support commercially relevant priorities and audience needs Collaborate with paid media organic social email web and analytics teams to connect channel activity and improve the full audience journey Build strong relationships with global regional and local stakeholders to align social media activity with business objectives and maximise impact Evaluate individual and team performance following KPIs set by the Global Social Media Manager Responsible for PDR GPS rewards and recognition upskilling discipline management coaching and mentoring of direct reports Performance Measurement Optimisation Provide clear reporting and recommendations that show how social media contributes to business growth priority topic authority audience engagement and brand performance Contribute to the development of measurement frameworks dashboards and performance narratives that help stakeholders understand impact and make better decisions Use channel audience and performance insights to optimise activity improve effectiveness and inform future planning Platform Management Governance Act as a subject matter expert for Arcadis priority social media platforms maintaining knowledge of platform developments algorithms and emerging trends Manage and optimise Oktopost as the enterprise social media management platform including governance user management 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