Job Description Owns audience activation across digital and omnichannel how audiences are packaged and made usable by advertisers and how performance is measured back into the data model Digital marketing adtech or audience activation on the brand agency publisher or platform side Handson running campaigns across major digital and audience platforms including custom and matched audience uploads Activating firstparty data onboarding audience syncs identifiers and match rate economics Omnichannel orchestration coordinating digital with CRM and direct channels Attribution test and control design and incrementalityRequirementsRequirements Working knowledge of consent identity and the shift away from thirdparty identifiers DSP or SSP handson experience and OpenRTB mechanics IAB Tech Lab audience taxonomy and sellerdefined audiences Data monetization or audience selling Data collaboration and privacypreserving audience matching
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