Job DescriptionWe are looking for a Senior CVM amp Marketing Analytics professional with strong experience in the Telecommunications Telco industryThe role focuses on Telco CVM customer base management customer segmentation campaign design and campaign impact measurement Key ResponsibilitiesDecide which customer attributes and segments are worth buildingOwn the Telco use case libraryDefine what each customer segment means commercially and how its value is measuredDesign and measure customer campaignsBuild and use customer segments in a real customer data or campaign environmentOwn CVM use cases end to end includingChurnRetentionDormancyWinbackUpsellTariff migrationDevice upgradeProve campaign impact through control design uplift and incrementality measurementWork with engineering teams to specify customer attributes and segmentsWork with a Customer Data Platform or campaign management platformRequirementsRequirements7 years of experienceTelco experience is mandatoryExperience in Telco CVM customer base management or marketing analyticsHandson experience in personally designing and measuring campaignsStrong understanding of Telco commercial drivers includingARPUChurn economicsRecharge behaviourPrepaid and postpaid mechanicsCrosssell into fixed and contentExperience with customer segmentation in a real customer data or campaign environmentExperience with CVM use cases such as churn retention dormancy winback upsell tariff migration and device upgradeStrong understanding of control design uplift and incrementality measurementStrong SQL skillsExperience with a Customer Data Platform or campaign management platform is preferredExperience working with engineering teams to specify customer attributes and segmennbsp
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