Senior Data Architect BankingWe are looking for a Senior Data Architect with strong banking experience to define and own customer data use cases segmentation strategies and analytical requirements across customer lifecycle and campaign activitiesThe role focuses on translating customer and business needs into actionable data attributes and segments defining how customer value is measured and ensuring that use cases can be effectively implemented and measured within customer data and campaign environmentsKey ResponsibilitiesOwn the customer data use case library and define the commercial purpose of each use caseTranslate business objectives into customer attributes segments and actionable data requirementsDesign and define customer segmentation strategies for targeted campaigns and customer lifecycle managementOwn use cases end to end including churn retention dormancy winback upsell tariff migration and device upgradeDefine customer base management strategies and identify highvalue customer segmentsDesign campaign targeting criteria and ensure segments are practical and commercially actionableWork with customer data and campaign management platforms to build and activate segmentsDefine measurement frameworks for campaign performance customer response and incremental impactDesign control groups and measurement approaches to evaluate campaign incrementalityAnalyze customer behavior and identify opportunities for retention crosssell upsell and reactivationWork closely with engineering and data teams to specify required customer attributes segment logic and data definitionsChallenge unnecessary segmentation and prioritize use cases that can be practically activated and measuredEnsure customer segments have clear business definitions eligibility criteria and measurable outcomesSupport the development of reusable customer data and campaign use cases across banking products and customer journeysTranslate analytical insights into clear requirements for campaign and customer data teamsRequirementsRequirementsProven experience as a Data Architect Customer Data Architect Marketing Analytics Lead or similar senior role within the banking sectorBanking experience is mandatoryStrong experience in customer analytics customer segmentation campaign analytics or customer value managementHandson experience designing and measuring customer campaignsStrong understanding of banking commercial drivers customer lifecycle product relationships and customer valueExperience working with customer attributes behavioral data transactional data and customer profilesStrong SQL skills for customer data analysis segmentation and campaign targetingProven experience owning customer use cases end to end from business definition through activation and measurementExperience with use cases such as churn retention dormancy winback upsell crosssell product migration and customer reactivationExperience building and using customer segments within a real customer data CRM or campaign environmentStrong understanding of campaign design targeting logic eligibility rules and customer selection criteriaDemonstrated experience measuring campaign impact using control groups uplift and incrementality rather than relying only on reach or engagement metricsExperience with customer data platforms CRM platforms or campaign management platformsAbility to work closely with engineering and data teams to define attributes business rules segment logic and data requirementsStrong understanding of customer data quality and consistency across multiple banking products and customer touchpointsAbility to translate business requirements into clear technically implementable data specificationsStrong commercial judgment when prioritizing customer segments and use cases based on business value and feasibilityAbility to simplify complex customer datasets and reduce segmentation to the audiences that can actually be activated and measuredStrong communication skills with both business stakeholders and technical teams
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