Keller Executive Search is partnering with a fastgrowing premium outdoorliving and buildingproducts manufacturer to appoint a VP Global Marketing for its heating business This consideredpurchase category is on a strong upward trajectory powered by outdoor dining culture hospitality expansion premium residential outdoor living and a shift toward smart energyefficient heating Our client sells technical highticket products across North America Europe and AustraliaNew Zealand through distributors dealers architects and specifiers and directeCommerce channelsThis global leadership role owns marketing end to end turning brand into demand and demand into revenue across three very different regions Reporting to the Global President for Heating and sitting on the divisional leadership team you will lead a small senior inhouse team including a Brand Director and a Head of Performance Marketing plus external agency partners This is a builders mandate not a caretakers you will stand up one brand platform with genuine local relevance build measurement and attribution that connect spend to sales and be judged on qualified demand conversion ROAS and share gained against primary competitorsThe role demands both sides of the house in one person You must personally hold the premium brand and creative standard while reading the numbers yourself and running disciplined fullfunnel performance leaders who skew entirely to craft or entirely to performance will not succeed You will make brand and performance operate as one team against a single commercial scorecard partner genuinely with regional sales leaders and translate a technical product into simple buyerrelevant messaging for homeowners builders dealers architects and hospitality operators If you want to build a global function from a strong base and be measured on commercial outcomes this is a rare opportunityKey ResponsibilitiesOwn the global marketing strategy for the heating business and translate it into local plans for North America Europe and AustraliaNew ZealandBuild and hold one brand platform with local relevance maintaining consistency of identity tone and quality across regions channels partners and dealergenerated materialOwn the full funnel from brand awareness through qualified lead quote and order connecting upperfunnel investment to lowerfunnel commercial outcomesLead and develop the Brand Director and Head of Performance Marketing making brand and performance operate as one team against a shared commercial scorecardOwn the global marketing budget and its allocation across brand demand generation trade and specification defending tradeoffs against growth targetsInterrogate data personally build dashboards and attribution linked to sales and set up tracking and measurement correctly before spend scalesSet agency scopes and hold agencies to commercial outcomes rather than hours or deliverables challenging recommendations and pursuing root causeBe the voice of the consumer by buyer type and geography owning the segmentation personas and journey maps the whole commercial team works fromOwn competitive intelligence and positioning against primary competitors and translate it into how the business sellsPartner with regional sales leaders to cobuild marketing plans prioritising lead quality over volume and a clean sales handoverEnsure every campaign has a commercial case and a measured outcome in revenue and ROAS reporting performance in commercial languageReduce waste and reallocate spend toward the highestreturn growth opportunities while improving forecast accuracyCoach the team to make a technical product simple and deliver the right message at each stage of the buying journeyDevelop the next layer of marketing leadership across the regionsAdditional InformationLocation Orange County California or Charlotte North CarolinaWorkplace type onsite based at one of the two hubsApplicants must have existing authorization to work in the United StatesRequirementsEssential10 years in marketing with at least 2 years at senior leadership Head of function VP or CMO level with people and budget ownershipProven ownership of BOTH brandcreative standards AND performance metrics ROAS CPL CPA funnel conversion in the same or consecutive roles singlesided profiles will not succeedFullfunnel accountability from brand awareness through to qualified demand and revenue measured on marketingsourced revenue and lead quality not outputSubstantive corporateside clientside marketing leadership at a manufacturer or brand owner agencyonly backgrounds are not a fitHandson fluency with analytics dashboards ROAS and costperlead with genuine budget discipline and the habit of reading the numbers personallyHigh emotional intelligence able to lead strong differing stakeholders across sales product agencies and regions absorb pushback and challenge constructivelyIndustry background in premium consumer durables outdoor living appliances or building products or an adjacent consideredpurchase technica
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