A global professional skincare brand is seeking a Director of Consumer Marketing to lead its consumerfacing communications strategy across social media content public relations influencer partnerships earned media and community engagementReporting directly to the Chief Marketing Officer this highly visible role will shape how the brand builds consumer awareness and demand while supporting its established professional skincare provider network The successful candidate will combine strategic leadership with handson execution taking ownership of activity already underway while developing the consumer marketing strategy for the companys next stage of growthResponsibilitiesDevelop and execute the consumer marketing strategy across owned earned social influencer and community channelsLead social media strategy across Instagram TikTok YouTube Facebook and emerging platformsOversee content calendars publishing cadence platformspecific content and community engagementBuild and manage influencer creator ambassador PR and earnedmedia programmesWrite clear campaign and agency briefs covering objectives audiences messaging deliverables budgets and KPIsManage PR creator and social agencies establishing performance expectations and holding partners accountablePartner with Product Marketing Creative Ecommerce Professional Relations and Regulatory Affairs to support product launches and brand campaignsEnsure consumerfacing communications use approved claims language and comply with regulatory and disclosure requirementsEstablish a measurement framework covering awareness engagement branded search traffic intent conversion indicators and commercial impactManage the consumer marketing budget and deliver a monthly performance scorecardLead mentor and develop a small consumer marketing teamMonitor cultural trends competitor activity platform developments and emerging opportunities within beauty and skincareRequirementsAt least 10 years of experience in consumer marketing brand communications social media or a related disciplineMeaningful brandside marketing ownership candidates with exclusively agencyside experience will not be consideredExperience within skincare prestige beauty professional beauty aesthetics or another premium consumer category is strongly preferredDemonstrated success building brand awareness through social media creators influencers PR earned media and community marketingExperience managing agencies budgets and measurable marketing programmesStrong writing skills with the ability to produce focused commercially grounded campaign briefsDeep understanding of social platforms creator marketing content trends and digital cultureExperience in a regulated or claimssensitive category is strongly preferredExperience building consumer demand while supporting a professional practitioner medical salon or B2B channel would be highly advantageousStrong leadership communication analytical and crossfunctional collaboration skillsA strategic but handson approach with the adaptability to operate effectively in a changing environmentBachelors degree in Marketing Communications or a related discipline preferredAbility to work from the Irvine office three days per weekBenefits150000 160000 annual base salary20 annual performance bonusPotential signon bonus for an exceptional candidateComprehensive medical dental and vision coverage401k contributionUnlimited paid time offRelocation assistance for candidates moving to Southern CaliforniaHybrid working arrangement with two remote days per weekOpportunity to lead and shape consumer marketing for an established global skincare brandKeller is a recruitment agency that provides services to clients ranging from startups and non profits to multinational corporations Keller emphasizes ethical search processes attentive candidate care and leadership placements that support longterm client outcomesTo learn more about the firm and about our candidate services please visithttpswwwkellerexecutivesearchcomexecutiverecruitersheadhuntersirvineEqual Employment Opportunity and NonDiscrimination PolicyBoth Keller Executive Search and our clients are Equal Opportunity Employers For all positions whether with Keller Executive Search or our clients qualified applicants will receive consideration for employment without regard to race skin color religion sex sexual orientation gender identity gender expression national origin age protected veteran status disability genetic information or any other legally protected statusCommitment to DiversitynbspKeller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respectedReasonable AccommodationsnbspBoth Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals We engage in an interactive process to determine effective reasonable accommodationsCompensation InformationnbspFor client
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