Keller Executive Search is working with a highgrowth manufacturer specializing in premium outdoor living and building products to recruit a VP Global Marketing for its heating division Demand within this consideredpurchase market continues to strengthen as outdoor hospitality grows homeowners invest more heavily in premium exterior spaces and buyers increasingly seek smarter more energyconscious heating solutions The organization operates across North America Europe and AustraliaNew Zealand offering sophisticated highvalue products through distributors dealer networks architects and specifiers direct sales and eCommerce channelsThis role will take full ownership of global marketing for the heating portfolio The VP Global Marketing will be responsible for building demand strengthening market presence and ensuring marketing activity translates into measurable revenue across three distinctly different regions Reporting to the Global President for Heating the successful candidate will also join the divisional leadership team They will oversee an experienced internal marketing group including a Brand Director and Head of Performance Marketing while directing relationships with external agencies This is an opportunity to shape and build the function rather than inherit a fully established model Priorities will include creating a cohesive global brand framework that works effectively within local markets implementing meaningful attribution and measurement and ensuring marketing investment can be directly connected to commercial performance Success will be measured through qualified demand conversion ROAS and competitive share gainsThe position requires a marketing leader who is equally comfortable protecting a premium brand and interrogating performance data Strong creative judgment must sit alongside the ability to understand the numbers challenge results and manage a structured fullfunnel marketing operation A background weighted heavily toward only brand development or only performance marketing will not be sufficient The successful candidate will bring both disciplines together under one commercial framework establish close working relationships with regional sales leadership and turn complex technical products into clear and relevant propositions for homeowners builders dealers architects and hospitality operators For a leader who wants to build a global marketing capability from a strong platform while being directly accountable for commercial results the role offers significant scope and influenceKey ResponsibilitiesWork alongside regional sales leaders to build marketspecific plans emphasizing qualified opportunities stronger lead quality and an effective transition from marketing into salesManage the global marketing budget determining how investment is distributed across brand demand generation trade and specification activity in line with growth objectivesEstablish the segmentation buyer personas and customer journey frameworks used across the commercial organization reflecting differences between audiences and geographic marketsCreate the global marketing direction for the heating division and adapt that strategy into practical plans for North America Europe and AustraliaNew ZealandDevelop the next level of regional marketing leadership and strengthen leadership capability across the wider functionBuild reliable dashboards attribution models and salesconnected measurement systems personally reviewing the data and ensuring tracking is established correctly before spend increasesMaintain a single global brand framework while allowing for appropriate local execution protecting consistency in identity messaging tone and quality across channels partners regions and dealerproduced materialsImprove marketing efficiency by identifying lowervalue expenditure shifting investment toward strongerreturn opportunities and increasing the accuracy of forecastingLead competitive analysis and positioning against the businesss primary competitors ensuring market insights are translated into practical sales and marketing approachesOversee and develop the Brand Director and Head of Performance Marketing bringing brand and performance activity together under a shared commercial measurement frameworkEnsure campaigns begin with a defined commercial rationale and are evaluated against measurable revenue and ROAS outcomes with results presented in clear commercial termsManage agency relationships by establishing clear scopes questioning recommendations identifying root causes and holding partners accountable for business outcomes rather than activity or output aloneGuide the marketing team in simplifying complex technical product information and tailoring messaging to the needs of buyers throughout each stage of the purchasing processTake responsibility for the entire marketing funnel connecting awarenessbuilding activity with qualified leads quotations orders and resulting commercial performanceAdditional 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