IBMC provides EOR PEO payroll recruitment and compliance services to international companies operating innbspIndonesia Our growth so far has come through referral network and direct relationships We are hiring a MarketingnbspManager to build a repeatable demand engine so that qualified inbound enquiry becomes a reliable source of pipelinenbsprather than an occasional oneThis is a first marketing hire There is no existing marketing function to inherit which means you set the strategynbspbuild the channels and own the numbers You will work closely with business development who convert and holdnbsp the client relationships you generateWhere this role sitsYou will report to the Managing Director and work in close partnership with business development who own clientnbsprelationships and conversion Marketing owns demand creation and qualification up to the point of handover This isnbspa functional lead position without direct reports initially with team expansion considered against demonstratednbsppipeline contributionWhat you will ownDemand generation strategy define which segments to target which channels to build and what qualifiednbspenquiry actually looks like for a B2B services business with long consideration cyclesPositioning and messaging articulate clearly why a foreign company entering Indonesia should use IBMCnbsprather than a competitor or a doityourself entity setupContent engine build a consistent output of material that demonstrates genuine regulatory and operationalnbspexpertise including labour law updates market entry guidance and sector briefingsDigital presence own the website SEO for highintent search terms and LinkedIn as the primary channel wherenbspour buyers actually areLead qualification and handover define the process by which an enquiry becomes a qualified lead and reachesnbspbusiness development with enough context to act onMarketing measurement establish baseline metrics and report on cost per qualified lead and pipelinenbspcontribution not impressions and follower countsBrand consistency bring coherence across proposals decks website and outbound material which currentlynbspvary by whoever produced themWorker platform marketing as scope expands IBMC is building a bluecollar workforce platform Workersidenbspacquisition is a different discipline from B2B demand generation and you will be expected to help shape that gotomarket as it comes onlineFirst six months what success looks likePeriod Expected outcomeMonth 1 to 2 Positioning and target segments defined and agreed Baseline metrics establishednbspincluding current enquiry volume and source Website and digital presence auditednbspwith a fix listMonth 3 to 4 Content engine running at a sustainable cadence Highintent search terms identifiednbspand being worked Lead qualification and handover process agreed with businessnbspdevelopment and in useMonth 5 to 6 Measurable qualified inbound pipeline attributable to marketing Cost per qualifiednbsplead established Clear view of which channels justify further investment and which donbspnotRequirementsProven B2B marketing experience in a services business ideally professional services HR services consultingnbspor similar where the sale is considered and relationshipled rather than transactionalTrack record generating qualified pipeline with real numbers you can speak to not campaign activity as an endnbspin itselfStrong written English and Bahasa Indonesia because much of this role is producing credible written materialnbspfor an international audiencePractical handson capability across content SEO LinkedIn and website management since this is a build rolenbspwithout a team beneath it initiallyCommercial literacy comfortable working alongside business development and being measured on pipelinenbsprather than activityAble to work independently and set direction given there is no existing marketing playbook here to followUseful but not requiredUnderstanding of EOR PEO or employment compliance as a categoryExperience marketing to foreign companies entering a new market or to Chinabased or regional outboundnbspinvestorsConsumer or workerside acquisition experience relevant to the platform scope aboveDesign capability or comfort directing external design resource
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