Carnegie Mellon University’s Heinz College is seeking a data-driven, strategic marketer to lead marketing efforts for our portfolio of graduate programs.Core responsibilities include: Create, manage, and execute marketing strategy for the Heinz portfolio of Masters Degree programs, crafting complex multi-channel marketing campaigns that ensure talented students connect with the degree that is right for them. Lead masters degree program content strategy, determining content needs and engaging with internal and external resources to develop and leverage that content.Use audience research, focus groups, market intelligence and prospective-student behavior to identify audience segments, motivations and decision drivers and translate those insights into differentiated marketing strategies for the individual programs. Analyze marketing and enrollment-funnel performance to identify opportunities, diagnose challenges and recommend actions that improve awareness, engagement, and inquiry.Establish KPIs and track progress toward those KPIs, using the data to inform decisions and pivot as necessary. Own the graduate degree program web presence, ensuring compelling content, strong storytelling, and alignment with SEO and GEO best practices. Regularly track and present results, and share data analysis and conclusions to support decision making on strategic/operational plans.Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work. You should demonstrate: Experience leveraging audience and market insights to develop marketing strategies and plans that are aligned with identified goalsA strategist who has an analytical, curious, creative, and solution-oriented mindset and
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