Senior Social Strategy Lead

Overview
 Microsoft's Windows, Devices, and Services Marketing organization is seeking a Senior Social Strategy Lead to translate our highest-priority business goals into breakthrough social marketing strategies that drive awareness, engagement, consideration, advocacy, and growth at scale.  
This role sits at the center of Microsoft's most visible product launches, cultural moments, and brand initiatives. The ideal candidate combines strategic rigor, creative excellence, audience understanding, and campaign leadership to build social experiences that inspire participation and deepen customer connection across platforms.  
The Senior Social Strategy Lead will be responsible for developing the end-to-end social strategy for major campaigns, connecting integrated marketing objectives to platform-native content, creator partnerships, community engagement, and cultural relevance. This individual will influence senior stakeholders, align diverse teams, and ensure social marketing is embedded early in campaign development to maximize impact.  
Success in this role requires a leader who can move seamlessly between strategic planning, creative development, stakeholder influence, and campaign execution while maintaining a relentless focus on customer behavior, business outcomes, and measurable impact.

Responsibilities
 Social Strategy Leadership 
- Lead social strategy development for priority product launches, seasonal moments, integrated campaigns, and brand initiatives. 

- Translate business objectives, audience insights, cultural trends, and integrated campaign platforms into clear social marketing strategies. 

- Define channel roles, content priorities, customer journeys, and engagement approaches. 

- Ensure social marketing is represented early in campaign development and strategic planning processes. 

- Serve as the primary social strategy partner to Integrated Marketing, Product Marketing, and Go-to-Market stakeholders. 

- Present recommendations, tradeoffs, risks, and strategic decisions to senior leaders with clarity and confidence. 

Campaign Management 
- Build full-funnel social marketing strategies that connect awareness, consideration, engagement, and action. 

- Develop integrated social ecosystems that align content, channels, community engagement, creators, and customer participation. 

- Establish channel-specific approaches grounded in audience behavior, platform best practices, cultural relevance, and business goals. 

- Create scalable frameworks and repeatable approaches that elevate campaign effectiveness across the organization. 

- Drive strategic alignment across multiple teams to ensure a cohesive customer experience throughout campaign lifecycles. 

Content Strategy 
- Write clear, insight-driven creative and content briefs for internal teams, agency partners, and production partners. 

- Translate campaign platforms into social-first concepts designed for participation, conversation, discovery, an

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