Remuneration Package Up to S9000 per month Variable Bonus commensurate with relevant experience Working Location Central near MRT Station Working Hours Monday to Friday 830 am to 600 pm Key Requirements Experience in marketing campaigns in retail malls Our client is an established real estate group with a diverse portfolio of retail and commercial properties This opportunity offers the chance to lead highprofile campaigns for one of Singapores most popular shopping destinations while supporting marketing initiatives across other properties in its portfolioThe RoleYou will lead the Advertising and Promotions AampP function for an assigned portfolio developing campaigns that strengthen the destinations appeal engage shoppers and support commercial objectives From major festive celebrations to brand collaborations and loyalty initiatives you will guide each campaign from concept through execution and reviewKey Responsibilities Lead the endtoend planning and execution of integrated campaigns festive activations loyalty initiatives and tactical promotions Develop engaging campaign concepts creative briefs and customer experiences aligned with the portfolios brand positioning and commercial goals Lead coach and develop marketing executives providing clear direction feedback and quality oversight Establish project plans timelines risk controls and review points to keep campaigns on track and address issues early Manage creative production public relations digital media and event agencies to deliver campaigns to a high standard Build productive partnerships with tenants brand and intellectual property owners sponsors and other external stakeholders Oversee campaign budgets procurement contracts and compliance with company policies Analyse campaign results shopper behaviour customer relationship management data and loyalty insights to improve future initiatives Oversee tenant communications and ensure that website directory app and social media content remains accurate across the assigned portfolio Prepare commercially sound proposals and presentations for senior management approval Identify fresh campaign ideas strategic partnerships and potential revenue opportunities Undertake other responsibilities assigned by managementRequirements Degree in Marketing Mass Communications or a related discipline Minimum 5 years of relevant marketing campaign experiences in retail shopping malls lifestyle tourism or destination marketing Proven ability to lead largescale integrated campaigns and manage external agencies Strong creative judgement and the ability to develop compelling campaign narratives Excellent project management stakeholder engagement and commercial negotiation skills Ability to interpret marketing performance data and turn insights into practical recommendations Strong writing presentation and interpersonal communication skills Organised proactive and able to work independently in a fastpaced environmentInterested candidates can forward their CVs in MS Word format to weiyantritonaicom Reg No R1983718Triton AI Pte LtdLicense no 21C0661
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