About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionThe North America Visa Direct Commercialization team is responsible for driving go-to-market execution, client adoption, and business growth across the region. Comprised of payments experts with deep market knowledge and strong analytical capabilities, the team develops and executes go-to-market strategies that drive adoption across money movement use cases, client segments, and payment rails. Working closely with Product, Sales, Solutioning, Marketing, and other cross-functional partners, the team identifies growth opportunities, quantifies market potential, and delivers compelling, insight-driven narratives that help clients unlock the full value of Visa Direct.As a GTM Strategy Manager for the commercial bank segment, you will help shape and execute Visa Direct's go-to-market strategy for some of North America's most strategic banks and financial institutions. You will develop data-driven commercialization strategies, create client-facing narratives and sales enablement assets, and support high-impact client engagements. By synthesizing market trends, client needs, competitive insights, and performance data, you will identify opportunities to accelerate growth, strengthen client value propositions, and drive adoption for commercial bank use cases. This role requires close collaboration with cross-functional stakeholders to translate complex capabilities into clear, ac
