The Director, Conferences Marketing is a critical leadership role responsible for driving the commercial paid attendee success for our Australia and Japan conferences, in tight partnership with Gartner leadership across Program Management, Conference Operations, BTI Sales & Services, and Conferences Sales CAS. The role will directly manage the Australia and Japan Conference Marketing team, the GTM strategy, execution and commercial results, and be instrumental in driving client retention and prospect growth to support high growth BTI results. The ideal candidate will possess a blend of strategic, business and analytical acumen with a deep background in marketing and a collaborative spirit at all levels. A strong aptitude for marketing best practices and enabling technologies is critical to overall success. What you’ll do: Responsible for leading and managing the ANZ and Japan conferences portfolio strategic GTM, with direct revenue accountability and oversight across global conferences Set global strategy for building, executing and continually optimizing campaigns to support the high-level volume and revenue growth requirements of the conference marketing team Direct management of marketing managers who owner one or more conferences, assisting them with approaches to Identify, proactively prospect and nurture new business prospects with a high propensity to convert to a conference attendee and Gartner research client Engage LUs to attend a conference as a means to strengthen value and overall retention Work with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees Develop high level partnerships with key internal stakeholders including program, CAS, database, corporate marketing, and digital marketing teams Identify and manag
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