About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionWe are looking for a highly analytical Marketing Analyst who will be responsible for building customer acquisition, lead generation and demand creation activities, partnering with our regional and global marketing teams. The ideal candidate will have an understanding of B2B marketing principles, lead generation, demand generation, marketing automation, orchestration and execution among the entire marketing and sales lifecycle, and a track record in driving revenue growth. A candidate who would succeed in this role will have a track record of building and maintain strong relationships and a continuous feedback loop between sales and regional marketing teams to improve alignment, lead follow-up, and campaign performance. Responsibilities: Develop and implement B2B marketing operations strategies focused on customer acquisition, lead generation and demand creation. Ideate, establish, and execute demand generation campaigns that leverage marketing channels specific to email and nurture, including audience segmentation, technical integrations with ad platforms and other 3rd party systems. Support with optimizing marketing campaigns, funnel performance, and customer segmentation to drive strong campaign performance to support the organization’s revenue targets. Implement lifecycle nurture campaigns to engage customers at each phase of the customer journey, from awareness and
