Senior Manager - Marketing Services, VM360 Marketing Automation Specialist

Visa — JP - Tokyo, Japan

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About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionRole Summary:Visa Marketing Services is a revenue-generating business function that develops and implements end-to-end Marketing solutions for Visa's clients across Asia-Pacific. We have teams in every market delivering client marketing and a Singapore-based Hub team supporting our 18+ markets across the region.We are looking for a VM360 Marketing Automation Specialist, Japan to drive the roll-out of our new Marketing Automation and Personalization platform in the Japan market, from market entry through profitable scale. This is a newly created role and you will be the market-level domain expert and trusted advisor for our new Campaign CDP solution for internal teams and Visa clients in Japan.VM360 is Visa's customer engagement and marketing automation platform, combining capabilities commonly associated with CDPs, customer journey platforms, marketing automation solutions, and campaign analytics tools. It is initially focused on helping financial institutions and card issuers improve customer acquisition, onboarding, activation, engagement, retention and win-back programs through personalized communications and data-driven marketing.You will be the owner of VM360 for the Japan market, working in close partnership with two key stakeholders: the Marketing Services Lead, Japan and the VM360 AP Lead, who drives the regional framework, standards and playbooks from the Si




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