8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220CarMax, the way your career should be! About this jobAs the Senior Art Director – Brand, you will drive the creative vision and execution of compelling creative that elevates our brand and engages audiences. This role blends strategy, branding, and design expertise to produce high-quality assets across brand channels and stores. This role is ideal for a creative thinker who thrives in a fast-paced environment, can pivot quickly, and brings a strong blend of conceptual and strategic creative skills. Whether designing brand assets, creating brand and/or installation guidelines, or refining brand messaging, you will play a key role in shaping engaging brand assets that resonate with audiences across multiple platforms. Reporting to the Associate Creative Director on the Brand team, you will collaborate closely with cross-functional teams, ensuring that creative executions align with strategic objectives and brand guidelines. What you will do – Essential Responsibilities Proactively contributes ideas to the practice of Brand Communications brainstorms, inspiration gathering, identifying appropriate trends, channel-specific approaches, and ways to bring our brand to life. Recognizes opportunities to evolve CarMax's brand. Can articulate rationale to brand stakeholders. Contributes to the development and maintenance of style guides and/or installation guides for respective channels and stores.Leads brainstorming sessions to come up with innovative and original ideas for projects. Understands project goals and how deliverables fit within the broader marketing strategy. Leads with innovative thinking and art direction skills in visual design, branding, concept development, motion graphics, and design systems/layouts. Able to confidently navigate how channel needs, performance indicators, and business goals impact the work.Understanding of how GenAI impacts planning for campaigns and th
