The Director, Paid Media & Search Strategy serves as Gartner Conference Marketing's internal authority on paid media strategy, audience development, search strategy, channel planning, measurement, and platform best practices across search, social, video, display, programmatic, and emerging channels.This role bridges marketing strategy, agency partnership, and campaign execution by translating business objectives into effective media strategies, guiding audience and channel decisions, evaluating agency recommendations, driving innovation, and ensuring paid media investments deliver measurable business impact.This role owns the expertise, judgment, and strategic guidance that informs how paid media and search are leveraged to drive audience engagement, registration growth, and business outcomes.What You Will Do:Paid Media Strategy LeadershipDevelop paid media strategies aligned with business objectives, marketing goals, and growth priorities.Define channel recommendations across Google Search, Google Display Network, YouTube, Performance Max, Microsoft Ads, LinkedIn, programmatic media, and emerging platforms.Guide investment strategies, budget allocation decisions, and optimization priorities across channels, audiences, and campaign objectives.Lead test-and-learn initiatives designed to improve campaign effectiveness and uncover new opportunities.Audience & Targeting StrategyOwn audience strategy across paid media programs, translating ICPs, sales priorities, and marketing objectives into actionable targeting and segmentation approaches.Partner with Sales and Marketing leadership to refine audience prioritization and optimize performance across customer, prospect, account, industry, and buying group segments.Platform Expertise & GovernanceServe as Gartner Conference Marketing's internal subject matter expert across paid media platforms and advertising technologies.Establish governance, best practices, measurement standards, and strategic guidance
