Job SummaryWe are looking for an experienced Marketing Manager to lead marketing strategies across a portfolio of food and beverage FampB brands The successful candidate will be responsible for strengthening brand positioning driving customer engagement developing pricing and promotional strategies and supporting business growth through datadriven marketing initiativesThe ideal candidate has strong experience in FampB marketing brand management digital marketing and campaign performance analysis with proven leadership and strategic planning skillsKey Responsibilities1 Strategic Marketing and Brand ManagementDevelop and execute multibrand marketing strategies aligned with business objectivesPrepare annual and quarterly marketing plans for each brandAnalyze market trends consumer behavior and competitor activities to identify growth opportunitiesDevelop and maintain consistent brand positioning identity and messagingIdentify marketing opportunities across outlets delivery platforms mobile applications retail channels and strategic partnersDevelop seasonal campaigns promotional offers and new product launch strategiesManage loyalty programs and initiatives to increase customer retention and purchase frequency2 Digital Marketing and ContentLead digital marketing activities including social media paid advertising SEO email marketing and influencer marketingOversee content creation photography and advertising campaignsOptimize digital marketing performance and conversion funnels to increase online ordersEnsure consistent brand communication across all digital platforms and customer touchpoints3 Sales and Operations SupportCollaborate with outlet franchise sales and operations teams to execute marketing campaignsDevelop pointofsale materials and instore promotional activitiesMonitor outlet performance and campaign resultsRecommend improvements based on performance data and customer insights4 Budget Management and Performance AnalysisManage the marketing budget and allocate resources effectivelyTrack marketing KPIs and measure return on investment ROIAnalyze campaign effectiveness sales performance and customer engagementPrepare regular marketing performance reports and recommendations for senior management5 Team Leadership and PartnershipsLead coach and develop the marketing teamManage relationships with external agencies suppliers and marketing vendorsBuild strategic partnerships to support brand awareness and business growthCollaborate with senior management on marketing priorities and business decisionsRequirementsBachelors degree in Marketing Business Administration or a related fieldMinimum of 5 years of marketing experience preferably within the FampB industryProven experience in multibrand marketing and brand managementStrong knowledge of digital marketing channels campaign management and content strategyExperience in marketing budget management KPI tracking and ROI analysisStrong analytical skills and datadriven decisionmaking abilitiesExcellent communication leadership and team management skillsAbility to manage multiple brands projects and priorities effectivelyBenefitsCompetitive salaryPerformancebased bonus
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