About the RoleJoin our Promotions team as an Assistant Campaign Manager to own the endtoend lifecycle of marketing promotions from initial planning and execution to tracking optimisation and postcampaign analysis You will be responsible for leading digital campaigns for priority overseas markets designing integrated strategies that span acquisition activation and retention to drive growth for our trading products This role requires a strategic marketer who can manage optin application flows partner closely with crossfunctional teams including Mandarinspeaking regional management and ensure every promotion launches smoothly and delivers measurable impactKey Responsibilities EndtoEnd Campaign Management Lead the full lifecycle of digital campaigns for priority overseas markets including coldstart and conversionfocused initiatives from planning and QA through to launch optimisation and postcampaign review FullFunnel Strategy Design integrated multichannel campaign strategies across App Web CRM and Social that drive acquisition activation and fundedaccount conversion CrossFunctional Coordination Partner with Product Compliance Tech and Regional teams to ensure all promotional rollouts are timely compliant and aligned with regional regulatory requirements Promotion Mechanics amp Budgeting Own the implementation of tailored promotional mechanics and incentive structures including bonuses credits cashback and referral programmes Performance Tracking amp KPIs Track and report campaign performance against core KPIs including FirstTime Deposits Funded Accounts and Notional Volume using data to inform ongoing optimisation Audience Segmentation amp Optimisation Analyse user behaviour and trading patterns to segment audiences tailor messaging and apply AB testing to improve campaign ROI Fraud Prevention Design and enforce antigaming and fraud prevention measures to detect bonus abuse or wash trading coordinating rapid mitigation with Compliance and Tech teams Risk Monitoring Establish and maintain risk monitoring frameworks to ensure promotional benefits are accessed only by legitimate eligible usersWhat Were Looking For 5 years of experience in user growth campaign management or digital marketing with endtoend ownership from planning through to postcampaign analysis Strong understanding of trading products client segmentation across leads active traders and highvolume clients and financial regulatory considerations across APAC markets Professional proficiency in English and Mandarin is required as the role involves regular coordination with Mandarinspeaking regional management and stakeholders across multiple markets Proficiency in Bahasa Malaysia is an advantage Proven stakeholder management and crossfunctional communication skills with the ability to drive projects across Product Tech Compliance and Regional teams Solid project management capabilities with the ability to prioritise effectively and deliver results in a fastpaced multimarket environment Strong analytical thinking with high attention to detail and data accuracy including proficiency in Microsoft Excel and the broader Microsoft Office suite Creative problemsolver who balances strategic thinking with the operational rigour needed to design promotional mechanics and risk frameworks
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