About HytechHytech is a leading management consulting firm headquartered in Australia and Singapore specialising in digital transformation for fintech and financial services organisations The company delivers endtoend consulting services and robust middle and backoffice solutions enabling clients to optimise operations enhance efficiency and stay ahead in a fastevolving digital landscape Hytechs client portfolio includes top global trading platforms and leading crypto exchangesHytech applies AI and datadriven approaches to realworld financial use cases including risk management process optimization and decision support with a focus on delivering practical impact With more than 2000 professionals worldwide Hytech has a strong and growing international presence with offices across Australia Singapore Malaysia Taiwan the Philippines Thailand Morocco Cyprus Dubai and beyondJob Responsibilities Formulate and execute integrated marketing strategies Develop the companys global integrated marketing strategy and annual marketing plan aligned with corporate strategy and business objectives Leverage CFD and financial industry trends product iteration cycles and regional market characteristics to integrate multichannel resources social media content KOLs events advertising PR Deliver differentiated actionable integrated marketing solutions and take endtoend ownership of execution performance to drive core KPIs brand exposure user acquisition product conversion and user retention Team management amp delivery of business goals Build manage and develop the integrated marketing team Define team objectives performance metrics and collaboration frameworks Allocate projects and human resources rationally track execution progress and deliverable quality continuously upgrade team capabilities and operational efficiency and ensure all marketing targets are delivered on schedule Omnichannel marketing orchestration Oversee content operations social media operations paid advertising and related teams Plan marketing content and publishing cadence for social media ecosystems TwitterX Facebook LinkedIn Telegram etc and content channels official website blogs industry media etc to guarantee consistent messaging and unified brand identity across touchpoints Continuously optimize paid promotion strategies for Google and social media ads to drive synergistic growth of paid and organic traffic and improve overall marketing ROI Regional amp global campaign leadership Lead endtoend planning and delivery of flagship global marketing initiatives including new product launches trading competitions user incentive programmes webinars market analysis livestreams and financial summit partnerships Own goalsetting solution breakdown resource allocation crossfunctional alignment Product Tech Compliance Design etc execution and postcampaign reviews Manage project timelines compliance standards and communication outcomes to build highimpact industrylevel marketing milestones KOL amp partnership ecosystem management Manage global CFD and financial industry KOLs investment thought leaders industry media community influencers and partner resources Establish and sustain longterm cooperative relationships Define KOL and media collaboration strategies to advance media placements cocreated content and crossindustry partnerships Expand marketing reach strengthen brand credibility and global footprint measure partnership performance refine cooperation frameworks and control partnership costs Marketing budget amp data governance Plan allocate and control annual and projectlevel integrated marketing budgets Build marketing data tracking and performance evaluation mechanisms Monitor key metrics such as impressions clickthrough rates conversion rates user acquisition volume CAC ROI and user retention Produce regular marketing analysis and review reports for senior management Adjust marketing strategies channel mix and resource investment based on data insights and business feedback to lift marketing efficiency continuously Brand amp public sentiment management Collaborate with the brand team to articulate core brand values and tone and safeguard the companys global brand image Monitor financial industry developments and brandrelated public sentiment Implement earlywarning and contingency protocols for publicopinion risks identify and mitigate negative exposure proactively Coordinate with leadership and relevant teams to resolve publicopinion incidents and preserve brand reputation and user trust Crossfunctional amp crossregion collaboration Act as the key owner for integrated marketing work maintain highefficiency collaboration with Product Sales Operations Tech Compliance Design and other teams Align marketing requirements and resource allocation across regional markets Enable localised adaptation of headquarterslevel strategies in regional markets and ensure marketing priorities remain aligned with corporate business goalsJob Requiremen
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