We are looking for an experienced handson TikTok Performance Marketing Manager who specialises in selling physical consumer products through TikTok ShopYour primary responsibility is to generate profitable sales through TikTok advertising particularly TikTok Shop GMV Max campaignsWe are not looking for a traditional social media manager who focuses on followers engagement or brand awareness We want someone who understands how to convert advertising expenditure into revenue identify winning video advertisements and scale campaigns profitablyYou will work closely with our inhouse video production influencer affiliate and ecommerce teams to grow our skincare products in Singapore and MalaysiaKey Responsibilities1 TikTok Ads amp GMV Max Management Independently set up launch monitor and optimise TikTok Shop GMV Max campaigns Manage Product GMV Max campaigns and where applicable LIVE GMV Max campaigns Set appropriate ROI targets campaign budgets and product selections Monitor advertising expenditure GMV ROI and cost per order daily Identify underperforming campaigns and implement corrective actions Optimise advertising expenditure according to product margins and profitability Troubleshoot issues involving campaign delivery insufficient spending poor conversion rates and declining advertising returns Manage campaigns across Singapore and Malaysia accounting for differences in consumer behaviour and pricing2 Advertising Performance amp Profitability Take direct responsibility for achieving assigned online sales and advertising profitability targets Calculate productlevel breakeven ROAS based on selling price cost of goods platform fees affiliate commissions and other variable costs Identify which products generate the highest advertising returns Recommend suitable promotional prices product bundles and offers to improve conversion rates Monitor customer acquisition costs and contribution margin after advertising Distinguish between sales attributed to advertising and actual incremental sales growth Scale successful campaigns without compromising profitability3 Video Advertising amp Creative Optimisation Work directly with the internal video production team to identify and develop highconverting TikTok advertisements Analyse individual video performance to determine which creatives generate sales Develop creative briefs covering product pain points selling propositions hooks demonstrations and calls to action Recommend new video concepts based on advertising performance data Test different video openings product demonstrations offers and messaging Identify creative fatigue and recommend replacement advertisements before campaign performance deteriorates Work with the influencer and affiliate teams to identify highperforming creator content suitable for paid advertising Ensure a consistent pipeline of new advertising creatives for testing4 Campaign Testing amp Scaling Develop structured testing plans for new products advertisements and promotional offers Establish clear criteria for identifying winning and losing creatives Allocate initial test budgets and determine when campaigns should be scaled maintained or stopped Conduct controlled testing where feasible to distinguish creative performance from pricing audience and promotional effects Expand successful advertising strategies across additional products Identify opportunities to increase sales during major TikTok Shop campaigns and promotional periods Manage advertising budgets efficiently during both regular sales periods and major shopping events5 Reporting amp Performance Analysis Maintain accurate daily tracking of advertising expenditure attributed GMV ROAS and cost per order Produce weekly reports showing performance by product campaign and advertising creative Compare actual performance against assigned revenue and profitability targets Identify the three strongest and three weakest advertising creatives each week explaining their results Provide actionable recommendations for increasing sales and improving advertising returns Coordinate with the ecommerce team to reconcile advertisingattributed sales against actual orders refunds and net revenue Present clear recommendations for budget allocation and campaign improvementsJob RequirementTikTok Advertising Experience Minimum 3 years of handson performance marketing experience including substantial direct experience managing TikTok advertising campaign Demonstrable experience managing TikTok Shop GMV Max campaigns Must have personally managed advertising campaigns rather than solely overseeing external agencies Experience advertising physical consumer products through TikTok Shop Strong understanding of TikTok Shops advertising ecosystem campaign optimisation and performance measurementCommercial amp Analytical Skills Proven ability to generate measurable ecommerce revenue through paid advertisements Strong understanding of ROAS ROI CPA CAC GMV and advertising contribution margin Ability to calculate campa
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