About the RoleWe are seeking a proactive and analytically strong CRM Operations Executive Senior Executive to join our Global Marketing team In this role you will be responsible for running and optimising CRM campaigns across multiple channels transforming business requirements into welltargeted timely and effective customer communications You will collaborate closely with regional and crossfunctional teams leveraging your attention to detail and expertise in AI tools to enhance the speed accuracy and efficiency of our campaign executionKey Responsibilities Manage endtoend CRM campaigns across channels such as Push Notifications Email WhatsApp and others overseeing the process from brief to launch and postcampaign monitoring to ensure timely and targeted delivery Build targeted audience segments and conduct rigorous quality assurance QA for each campaign to minimise execution errors and protect the customer experience Identify operational gaps and apply AI tools to reduce manual work minimise errors and improve overall campaign efficiency Collaborate with Marketing Sales Product Operations Compliance Risk and regional teams to clarify requirements manage timelines and priorities and keep stakeholders informed of progress Ensure all campaigns comply with internal policies regulatory requirements and marketspecific guidelinesQualifications amp Requirements 23 years of experience in CRM lifecycle marketing digital marketing or marketing operations with handson experience managing campaigns from brief to execution and postcampaign analysis Experience with at least one CRM or marketing automation platform eg Braze Adobe Salesforce Marketing Cloud and comfort working with campaign data and performance metrics Fluent in English and Mandarin both written and spoken to effectively collaborate with regional teams and Chinesespeaking stakeholders and markets Demonstrated proactive structured and detailoriented approach with strong stakeholder communication skills and the ability to manage competing priorities in a fastpaced environment Bonus Strong proficiency with AI tools applied to CRM execution and analysis and experience with AB testing and campaign experimentationWhat We Offer Opportunity for job rotation to grow beyond CRM Operations into broader roles within the Global Marketing and CRM teams such as the Lifecycle Strategy team Exposure to a global team with opportunities to contribute to projects across international markets A fastpaced collaborative environment where your work has a visible impact on the brands global presence
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