Job Summary We are seeking a creative proactive and resultsdriven Facebook Marketing Executive to manage Facebook and Instagram advertising campaigns generate qualified student enquiries and support student recruitment for Nanyang International School The successful candidate will focus on digital advertising lead generation campaign optimisation and conversion tracking working closely with the marketing and student recruitment teams to achieve the schools enrolment objectives Roles and Responsibilities 1 Plan execute and optimise Facebook and Instagram advertising campaigns to generate qualified student enquiries 2 Manage advertising budgets audience targeting campaign testing and performance optimisation 3 Develop engaging advertising content including copywriting images videos and promotional materials 4 Monitor key performance indicators including cost per lead lead quality engagement and conversion rates 5 Coordinate with the student recruitment team to track enquiries parent appointments and student enrolments 6 Conduct market research and competitor analysis to identify marketing opportunities 7 Manage Facebook and Instagram accounts including responding to comments messages and enquiries 8 Collaborate with the marketing team to ensure consistent branding messaging and promotional activities 9 Prepare weekly campaign performance reports highlighting results challenges and recommended improvements 10 Identify and implement new advertising strategies to improve lead generation and marketing effectiveness
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