About the RoleWe are representing a leading financial exchange with 16 years of history focused on global markets excluding Mainland China and the US As the senior Integrated Marketing expert you will be responsible for developing and executing integrated marketing strategies for global markets Leveraging deep industry insight and data analysis you will lead a crossfunctional marketing team and employ innovative marketing methods to drive brand influence user growth and business resultsKey Responsibilities Strategic Planning Develop the fullyear marketing calendar and product promotion strategy Participate in the development of the departments annual marketing strategy EndtoEnd Project Management Lead complex crossfunctional projects from strategy formulation through execution Global Campaigns Oversee the planning and execution of global campaigns including major milestone activities such as exchange anniversaries and key industry conferences Integrated Marketing Plans Develop customized integrated marketing plans that combine paid traffic influencerKOL resources and organic content DataDriven Marketing Build a scientific marketing effectiveness evaluation system Use data analysis to continuously optimize marketing strategy and ROIQualifications amp Requirements Bachelors degree or above in marketing advertising media economicsfinance or related fields preferred 7 years of experience in marketing brand marketing or digital marketing including managing large complex highbudget marketing projects Fluency in Chinese and English is required for business communication copywriting and coordination with internal and external stakeholders Excellent crossteam communication and coordination skills Experience managing a team of 3 or more with demonstrated leadership and the ability to mobilize internal and external resources Preferred experience in integrated marketing at a major internet company or internationally renowned brand or marketing experience in fintech digital assets or crossborder internet products Bonus qualifications include familiarity with AI marketing tools eg generative AI content creation indepth knowledge of blockchain technology and digital asset products successful crossborder marketing cases and media or KOLinfluencer resourcesWhat We Offer Competitive salary plus a yearend bonus incentive and a comprehensive benefits package Opportunity to create marketing events with global influence and lead the integrated marketing team reporting directly to the Head of Brand Flexible work location Shenzhen Nanshan District or Singapore negotiable depending on the candidate
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