Overview
We are seeking a Senior Marketing Manager, Digital Trust & Global Regulations Community, to grow and activate Microsoft's internal and external Digital Trust communities and events. This individual contributor will own audience segmentation, community programming, and the growth roadmap across acquisition, onboarding, engagement, retention, and advocacy. The role connects field readiness and customer education with sustained relationships and measurable business outcomes. Working across Security Marketing, CELA Corporate, External & Legal Affairs, regional teams, Events, Program Operations, and Messaging & Narrative, the role will deliver coordinated engagement programs that deepen customer relationships, strengthen field utilization, and support validated business influence.
Responsibilities
- Own community priorities, audience segmentation, and the growth roadmap for the internal Digital Trust community and external Digital Trust & Cybersecurity Community.
- Develop scalable acquisition, onboarding, engagement, retention, and advocacy programs that sustain customer and field participation.
- Activate the supporter network as a contributor and ambassador community supporting field education, customer engagement, and deal support.
- Partner with Events and regional teams on in-person and virtual programming; own audience recruitment, opt-in journeys, and relevant post-event follow-up.
- Coordinate community calls, newsletters, digital channels, and Digital Trust Agent programming; adapt approved messaging by role, industry, geography, and need.
- Partner with Program Operations on CRM, registration, consent, and engagement handoffs; Messaging & Narrative on approved content; and Events on delivery.
- Use engagement data, customer feedback, and CRM signals to improve member experience.
Qualifications
Required/minimum qualifications- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing e.g., digital, relationship, social media, campaign, event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
Additional or preferred qualifications- Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing e.g., digital, relationship, social media, campaign, event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing e.g., digital, relationship, social media, campaign, event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
- Experience delivering community growth, audience development, or customer-engagement programs.
- Experience developing acquisition, o
