About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionJob SummaryThe Marketing Analyst will play a critical role in supporting the B2B Marketing team by driving data driven decision making, reporting excellence, and seamless campaign execution.The role will provide hands on support across marketing operations, lead management, campaign execution, and performance reporting, helping the team improve efficiency, increase conversion, and demonstrate measurable contribution to pipeline and business growth.The ideal candidate combines strong analytical capabilities with marketing technology expertise and a practical, execution focused mindset.Key ResponsibilitiesOwn weekly lead reporting and dashboards, ensuring accurate visibility into marketing performance, pipeline contribution, lead progression, and conversion.Develop leadership, monthly, quarterly, and ad hoc reporting, turning marketing and funnel data into clear insights and recommendations.Manage webinar and virtual event setup through ON24 and Swoogo, supporting registration, execution, attendance tracking, and reporting.Partner with Events, Sales, and Marketing teams to ensure lead capture, routing, follow up, and measurement processes are correctly established across campaigns and events.Support QBRs and ongoing business reviews through data extraction, analysis, reporting, and identification of performance trends.Serve as the team's expert for reporting tools, supporting
