Overview
MCAPS-Core accelerates customer outcomes and business growth. By uniting product, engineering, marketing, sales, customer success, and partners around a common customer mission, we help customers realize value faster and turn innovation into measurable business impact. Through deep technical expertise and differentiated go-to-market execution, we win competitively, capture market share, and scale repeatable growth motions. We differentiate through value creation - delivering world-class, AI-powered customer experiences that accelerate adoption, strengthen loyalty, and create sustainable competitive advantage, driving growth that outpaces the market.
Windows Consumer Category, within WDS WW GTM, drives worldwide Windows Consumer business growth by connecting category strategy, portfolio and competitive planning with GTM execution across OEMs, silicon partners, retailers and regional teams. Its focus is improving Consumer Revenue, activations and share by bringing competitive devices and compelling customer experiences to market.
Performance & Operations P&O, within Windows Consumer Category, owns the operating system that turns strategy into measurable results — provide one source of truth for performance, run the business rhythm targets, reviews, decisions, and continuously convert insights into clear actions and investment reallocations that improve share, quality, and brand trust across OEMs, silicon, and retailers.
The Performance Insights & Business Analytics Lead turns market, retail, and business-performance data into clear decisions that accelerate Windows Consumer growth. This role explains what is happening, why it is happening, and which actions will have the greatest impact on share, conversion, returns, and consumer preference. Working across Category, Growth & Compete Planning, Finance, regional teams, and the field, this individual contributor builds a trusted view of performance by Collection, price band, retailer, and door. Success means moving beyond reporting to identify the few interventions that matter most - and measuring whether they work.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
- Insight Engine: Diagnose share wins and losses by Collection, price band, retailer, and door. Connect performance to assortment, availability, placement, promotions, reviews, returns, and competitor actions. Distinguish structural issues from short-term fluctuations and recommend focused interventions.
- Forecasting & Attribution: Develop forecasts, cause-and-effect hypotheses, and attribution models to assess the impact of promotions, placement, hero-device focus, and Tier qu
