Overview
The Surface Business Planning team plays a key role in defining the strategy, growth, and financial performance of Microsoft's Surface portfolio. This role is central to achieving revenue growth, profitability, and volume objectives for the Surface Entry Premium business. As a Senior Strategy & Planning Lead, Microsoft Surface you will lead end-to-end business planning and strategy for the Surface Entry Premium portfolio, owning the business plan from customer value proposition and product strategy through market and competitive strategy, portfolio architecture, pricing, packaging, SKU strategy, volume planning, revenue, profitability, and Marketing Plan of Record POR recommendations. The role serves as the single-threaded business owner for the Entry Premium portfolio, partnering closely with Product, Finance, Marketing, Sales, Supply Chain, and Engineering to drive data-backed business decisions that optimize growth, profitability, customer relevance, and execution. This is a high-impact role for a proven business planner with strong analytical depth, strategic thinking, business judgment, and executive communication skills who can translate customer, market, product, and financial insights into actionable business strategies and leadership recommendations.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
- Lead end-to-end strategy and planning for the Surface Entry Premium portfolio across consumer and commercial channels, owning business outcomes including revenue, profitability, unit volume, and growth.
- Define customer segments, customer value propositions, and market opportunities, identifying how Surface can attract new customers, expand addressable markets,
- improve competitiveness, and accelerate portfolio growth.
- Own product and portfolio strategy, including lineup architecture, feature positioning, portfolio evolution, affordability strategy, SKU design, packaging, and lifecycle management.
- Own pricing strategy, packaging strategy, SKU strategy, volume plans, and financial recommendations, ensuring a coherent customer-backed and financially optimized portfolio.
- Own Marketing Plan of Record POR recommendations, aligning customer needs, product investments, commercial priorities, competitive positioning, and financial objectives into a unified business strategy.
- Drive portfolio and business planning decisions through forecasting, demand modeling, business case development, sensitivity analysis, and scenario planning, quantifying opportunities, risks, tradeoffs, and mitigation actions.
- Own market analytics, competitive intelligence, customer insights, and product anal
