1 FullCycle SEO Management Execute SEO strategies across technical SEO onpage offpage and content optimisation to improve organic visibility search rankings traffic and conversions Conduct technical SEO audits and coordinate fixes covering crawlability indexation canonical tags hreflang XML sitemaps schema markup site structure and Core Web Vitals Conduct keyword research and search intent analysis across financial and trading topics multiple markets and languages identify opportunities to optimise landing pages product pages platform pages account types and educational content Conduct multilingual SEO and content strategies based on local keyword research search behaviour and market trends rather than direct translation Monitor and analyse SEO performance metrics using relevant analytics and SEO tools prepare reports for internal reviews track KPIs and provide actionable business insights2 CrossFunctional Collaboration Collaborate with development and regional marketing teams to implement technical SEO recommendations and incorporate local market insights and search behaviour into SEO strategies Collaborate with BI and other relevant stakeholders on performance analysis lead attribution and data accuracy Collaborate with Content and Editorial teams to optimise content and localisation ensuring recommendations align with SEO objectives local search behaviour and applicable financial services regulatory requirements and internal guidelines Support the Global SEO Manager in crossfunctional SEO initiatives3 Research Analysis amp Continuous Improvement Conduct competitor analysis and monitor SEO search engine and industry trends to identify new opportunities potential risks user behaviour and areas for improvement Recommend and implement improvements to existing SEO strategies based on performance data market trends and business objectives
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