Overview
We are hiring a Senior Customer Marketing and Campaigns Manager, Healthcare Solutions to lead customer marketing and integrated campaigns for Microsoft’s healthcare solutions, including Dragon Copilot and radiology offerings. Create campaigns that connect healthcare customer needs, clinical workflows, and buying priorities with solutions that help decision-makers, clinicians, and radiology audiences achieve better outcomes while supporting measurable business impact.
Own campaign strategy and outcomes, design and optimize end-to-end customer journeys, and collaborate with partners across Marketing and Sales. This role combines healthcare audience expertise, customer-led growth, and AI Artificial Intelligence-enabled marketing to support measurable business impact.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day, we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
- Own customer-first campaign strategy and execution. Translate healthcare customer insights and business priorities into integrated campaigns at scale for Dragon Copilot and radiology solutions. Define priority audiences, objectives, and recommended investments, and identify activations to support measurable business outcomes.
- Design and optimize connected customer journeys. Address the distinct needs of healthcare decision-makers, physicians, nurses, and radiology audiences, recognizing their different roles in evaluating and choosing solutions. Connect content, channels, and experiences that move customers from awareness and preference to acquisition and sales engagement.
- Develop creative strategy and content. Translate customer insights and campaign objectives into clear creative briefs. Partner with Product Marketing, creative teams, and agencies to develop relevant content, demonstrations, and customer stories that communicate AI Artificial Intelligence and healthcare solution value. Develop formats and clinician influencer content appropriate for the audience and stage of the journey, grounded in credible evidence.
- Coordinate integrated campaign delivery. Align Product Marketing, healthcare narrative and platform marketing, channel teams, and agencies around shared objectives, clear ownership, and a coordinated plan. Manage distribution, timelines, budgets, and launch readiness, connecting priority launches and industry moments with ongoing customer engagement.
- Connect campaign engagement to sales action. Partner with Sales to align priority accounts, buying audiences, and follow-up approaches before campaigns launch. Provide actionable engagement signals, relevant customer context, and recommended next steps, and use seller feedback to inform demand quality and
