Are you searching for an outstanding opportunity to gain hands-on experience and develop new skills at a world-class research university? At Carnegie Mellon University, our Temporary Employment Services TES acts as a trusted resource for departments across the campus, providing you with the chance to showcase your expertise in a collaborative and professional environment! We take pride in offering full-time temporary positions that provide:Valuable on-the-job training and applied experience in financial and administrative operations.Comprehensive benefits packages that support your well-being.A clear pathway for long-term career growth within our community.We are seeking an experienced Temporary Part-Time Digital Marketing Specialist to help design, launch, and optimize paid Google advertising campaigns aimed at increasing applications to our master's degree programs in Civil & Environmental Engineering at Carnegie Mellon University.Core Responsibilities:Develop and manage targeted Google Search advertising campaigns to attract prospective master's students.Conduct keyword research and identify high-intent audiences interested in graduate engineering education.Write compelling ad copy and recommend improvements to landing pages to increase conversions.Monitor campaign performance, optimize spending, and improve conversion rates.Implement conversion tracking using Google Ads and Google Analytics GA4.Provide regular performance reports focused on qualified leads, application starts, and completed applications.Qualifications:Bachelor’s degree required; a combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.Demonstrated experience managing successful Google Ads campaigns, preferably in higher education or graduate student recruitment.Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization.Ability to work independently, manage advertising budgets, and
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