Drive commercial performance for the Luxury Lifestyle portfolio in the Americas through dedicated datainformed marketing campaigns Lead planning and execution across owned earned paid and partner channels including pulse and alwayson activity Food Beverage demand generation contentled marketing that supports search and AI visibility and integration into lifecycle marketing Ensure initiatives support IHG objectives reflect brand nuance and can be effectively activated across the region Maintain a regular cadence of initiative and results sharing with Commercial Business leaders and package relevant information for Luxury Lifestyle hotels while building connections with regional counterparts to share best practices
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