n JOB SUMMARY n n Serves as the discipline leader for marketing and partners closely with other topline disciplines Sales and Revenue Management to develop overarching crosscutting strategies Responsible for creating a comprehensive marketing strategy that aligns with the hotels goals and positioning Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevParshareofwallet goals Manages all internal and external communication and owns digital presence including by not limited to property website third party channels and social media while maintaining brand integrity Identifies incremental marketing opportunities ranging from partnerships thirdparty cites and CVBs Expertly articulates campaign performance regularly to General Managers Sales and Revenue Management leaders and Hotel Ownership May oversee Marketing Coordinator for execution of identified tacticsn CANDIDATE PROFILE n n Education and Experience n n 2year degree from an accredited university in Business Administration Marketing Sales or related major 3 years experience in Marketing or a comparable professional arean ORn 4year bachelors degree in Business Administration Marketing Sales or related major 1 year experience in Marketing or a comparable professional arean n CORE WORK ACTIVITIES n Marketing Strategy n Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotels they support to align with business priorities in consultation with General Managersn Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation detailsn Reconciles marketing plan monthly with accruals forecast in conjunction with Director of Financen Leads repositioning efforts in partnership with Area Team GM and hotel executive teamn Serves as brand guardian liaison verifying all marketing reflects brand voicen Leads andor partners with Hotel Operations to conceptualizeexecute propertylevel Programming and Activation based on brand guidelinesn Leads the strategic pullthrough of continent and brand promotions and campaignsn Partners with Revenue Management to develop and execute promotional strategy effortsn Develops and manages property email marketing strategy digital strategy across MCom and ThirdParty sites paid media campaigns and performance to verify proper executionn Supports group lead generation effortsn Runs reviews analyzes and clearly articulate to stakeholders and owners the key marketing reports and adjusts strategy accordinglyn Manages internal and external partners to verify deliverables are executed to support hotel strategyn Develops and overseesexecutes annual digital marketing plan and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sitesn Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews media investments and hotel positioning alignmentn Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services MDS or agencyn Identifies digital marketing opportunities on third party and local partner sitesn n Content Management n Sets overarching messaging strategy for hotelgroup of hotels aligned with positioningn Manages Marriottcom content via EPIC Efast MDS Client Community etc OTA Content via respective extranet sites and ThirdParty and Group Sites via respective content management systemsn Manages photography distribution including search photos prearrival photos and photo gallery managementn Creates landing pages and Discovery Pages to enhance content as applicablen Manages guest communications eg confirmation prearrival etcn n Partnerships and Public Relations Management n Sets overarching partnership strategy for hotelcluster of hotelsn Identifies and cultivates partnerships internally and externally including Marriott Digital Services MDSn Manages cluster marketing strategiesn Maintains frequent active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings best practices and overall digital trends for their portfolio of hotelsn Sets overarching PR strategy for hotelgroup of hotels outlining goals pitch angles and target segmentsn Manages PR agency if applicable or manage PR messagingn Manages execution ofPR events promotionsn n Outlet and Ancillary n Identifies outlet marketing opportunities on third party and local partner sitesn Defines inhouse FB programming in partnership with FB Director and manages executionn n Social Media n Sets overarching social media strategy for hotelgroup of hotels outlining goals and target segmentsn Develops and implements social strategyn Manages paid social media budget and strategyn Assists in reviewing social media content calendars and collect local are
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