Overview
Why This Role Matters Business Applications are evolving from systems of record into systems of action, where Copilot and agents help people move from insight to execution. Customers need credible evidence of business outcomes from other customers who have deployed the same solution. This role delivers that clarity through executive customer voices, compelling written and video content, and customer speakers.
Role Overview
We’re looking for a Senior Product Marketing Manager, Customer Storytelling to lead customer storytelling for Microsoft Business Applications and Agents. You will engage Fortune 500 executives, turn customer experiences into differentiated stories across channels and events, and support Earnings with approved customer momentum statements. Partnering across product marketing, sales, communications, event teams, and social, you will move evidence from opportunity to publication with urgency and care.
Responsibilities
Executive Engagement & Customer Storytelling
- Build and sustain trusted relationships with executives at Fortune 500 organizations, partnering with account teams to identify and secure customer advocates.
- Lead interviews that uncover business impact, adoption insights, and measurable outcomes.
- Write compelling customer stories, executive quotes, blogs, and proof points that preserve the customer’s voice and connect Business Applications, Copilot, and agents to clear business value.
- Own the evidence pipeline from proactive outreach through publication.
- Follow through consistently, unblock approvals, escalate risks early, and own deadlines while respecting customer commitments and decision processes.
Video & Customer Speakers
- Lead customer video shoots from creative briefs and interview preparation through production coordination, on-site direction, editing, and approvals.
- Facilitate customer speakers for first-party and third-party events: secure participation, develop abstracts and speaker briefs, shape talk tracks, coach and rehearse executives, and coordinate with event teams.
- Repurpose approved footage and event moments into compelling follow-on content.
Earnings & Customer Momentum
- Support Earnings with concise customer momentum statements and substantiated proof points.
- Fact-check claims, quotes, and metrics; secure customer permissions; and coordinate cross-functional review with product marketing, communications, legal, and investor relations.
- Protect confidential information, honor disclosure timing, and maintain a clear approval record before any statement is released.
Distribution & AI-Enabled Scale
- Create and land customer storytelling assets GIFs, images, quotes, videos, etc. across blog, web, and social with channel owners, tailoring copy and formats and aligning editorial plans, publication timing, and amplification.
- Measure engagement, asset reuse, and speaker impact to improve relevance and reach.
- Use AI for research, interview synthesis, draf
