Digital Marketing ManagerCompany ReWorks SolutionsDepartment MarketingRole Type FullTimeLocation Remote South AfricaRemuneration R50 000 R65 000 neg depending on experienceAbout ReWorks SolutionsReWorks Solutions connects businesses with exceptional remote talent helping companies build effective teams through recruitment staffing and outsourcing solutionsWe believe successful recruitment goes beyond filling vacancies It is about building relationships understanding people and creating meaningful connections between businesses and talentAbout the OpportunityWe are looking for a commercially minded strategic and handson Digital Marketing Manager to take ownership of our digital marketing strategy strengthen our brand presence and drive measurable business growthThis role goes beyond traditional social media management We need someone who understands how to use digital marketing to attract quality candidates generate new business leads increase brand visibility and support recruitment deliveryYou will be responsible for developing and executing digital marketing campaigns managing our online presence overseeing marketing collateral and identifying new opportunities to grow our digital footprintA key part of the role will involve working closely with our recruitment sourcing and business development teams to understand business priorities and translate them into effective marketing initiativesYou will also manage and guide a Social Media Coordinator balancing strategic direction with handson executionIdeally you will have experience within recruitment staffing BPO outsourcing or professional services where marketing plays an important role in attracting talent and generating business opportunitiesRequirementsKey Responsibilities1 Digital Marketing Strategy amp Lead GenerationDevelop and execute a digital marketing strategy aligned with company growth objectivesPlan and manage paid and organic marketing campaigns across LinkedIn Meta and GoogleDrive candidate attraction and generate quality applications for active recruitment requirementsDevelop digital initiatives to attract potential clients and generate qualified business leadsIdentify new marketing channels and opportunities to improve reach and conversionsMonitor campaign performance lead quality conversion rates and marketing ROI2 Recruitment Marketing amp Candidate AttractionCollaborate with recruitment and sourcing teams to understand hiring priorities and difficulttofill rolesDevelop targeted campaigns to attract specific candidate profiles and skill setsCreate engaging recruitment content email campaigns candidate mailers and talent attraction initiativesStrengthen ReWorks employer brand and position the business as an attractive opportunity for candidatesDevelop ongoing talent attraction strategies rather than relying solely on individual job advertisementsTrack candidate engagement and campaigntoapplication conversion rates3 Social Media amp LinkedIn ManagementOwn the companys social media strategy content direction and campaign planningGrow and strengthen ReWorks LinkedIn presence for both candidate attraction and client engagementManage content calendars social media campaigns and brand messagingMonitor audience growth engagement reach and lead generationEnsure consistent relevant and professional content across all platformsGuide the Social Media Coordinator on content creation priorities and execution4 Website SEO amp Digital PresenceOversee website content updates and ongoing optimisationImprove website visibility through SEO and relevant digital marketing initiativesEnsure the website effectively communicates ReWorks services and value propositionIdentify opportunities to improve website traffic user experience and conversion ratesCoordinate with external developers or technical partners when requiredDevelop landing pages and digital content to support marketing campaigns5 Brand Management amp Marketing CollateralMaintain brand consistency across all digital and corporate communicationsDevelop and oversee marketing collateral including company presentations service brochures and promotional materialsManage newsletters email templates candidate communications and clientfacing marketing materialsEnsure all content reflects the companys brand identity and professional standardsSupport internal marketing initiatives company announcements and communication campaigns6 Campaign Management Analytics amp InnovationPlan and execute integrated marketing campaigns from concept to completionManage campaign messaging audience targeting budgets and delivery timelinesAnalyse marketing data and prepare performance reports with actionable recommendationsIdentify opportunities to improve campaign performance and marketing efficiencyExplore AI tools marketing automation and emerging technologies to streamline workflowsWork collaboratively with leadership recruitment sourcing and business development teams7 Team LeadershipDirectly manage and support a Social Medi
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