Purpose amp Overall Relevance for the Organization Develop and execute CRM strategies to acquire retain engage and recall consumers and enable online business Lead and manage the daytoday online CRM operations Manage budget for CRM online channels with a clear rationale of allocation Track and evaluate the effectiveness of online CRM activities provide feedback and recommendations and optimize for future strategies Key Responsibilities CRM Strategy amp Planning Create online CRM strategy for Tmall JD Douyin amp PDD Collaborate with online Channels team and Brand Marketing team and work indepen...
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