PURPOSE amp OVERALL RELEVANCE FOR THE ORGANISATION Contribute strategy and initiative to connect the adidas brand to our target consumers through the use of global and local celebrities streetwear leaders and artists in Japan KEY RESPONSIBILITIES Develop strategic Culture Marketing plans for Japan by following global guidance and local priorities Strategically contribute to global and local brand campaigns and activations by defining celebrity and influencer partners as well as managing relationships from the beginning negotiation process to activation Ensure team and market are following glob...
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