Purpose amp Overall Relevance for the Organisation This role is responsible for maximizing both brand impact and profitability of retail channels by positively impacting Traffic Conversion ATV UPT and Profit Margin in both Concept Stores and Factory Outlets for adidas Focusing on flawlessly executed consumerrelevant brand commercial campaigns promotions and instore communications Key Responsibilities Strategy and Priorities Define yearly retail activation team priorities based on EM Brand and Retail targets and current Retail performance and provide team with targets and projects Global Campai...
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